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Product List:
Marketing and Communications
Featured Item:
Get the knowledge and tools you need to develop results-driven strategic plans in today’s disruptive, rapidly shifting health care landscape. This new publication from SHSMD outlines a strategic planning process designed to help you craft such a plan, with a practical, how-to approach developed by three of the leading strategists in the field:
CHRISTINE GALLERY, Senior Vice President, Planning and Chief Strategy Officer, Emerson Hospital.
JEFFREY A. KRAUT, Executive Vice President, Strategy & Analytics, Northwell Health.
SUSANNA E. KRENTZ, President, Krentz Consulting LLC.
The publication presents best practices, practical examples and insights from leading strategists in the field. Whether you are new to your position or a seasoned professional, this is a must-read to meet the strategic planning needs of your organization! member: $75.00
non-member: $275.00 Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on the following important topics:
• Care Transformation.
• Workforce Issues.
• Strategy.
• Health Equity.
• Finance.
• Virtual Health.
• Behavioral Health.
• Emergency Preparedness.
The publication provides strategic actions you can take to position your organization for future success. member: $430.00
non-member: $430.00 Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on the following important topics:
• Care Transformation.
• Workforce Issues.
• Strategy.
• Health Equity.
• Finance.
• Virtual Health.
• Behavioral Health.
• Emergency Preparedness.
The publication provides strategic actions you can take to position your organization for future success. member: $0.00
non-member: $48.00 A comprehensive overview of the marketing planning process. Written by renowned health care marketing expert David Marlowe, the publication covers the major elements of how to develop an effective marketing plan. member: $75.00
non-member: $275.00 Each year the American Hospital Association administers a survey of United States hospitals to inform the field on ownership, services, utilization, expenses, and staffing characteristics of hospitals. We learn of hospital additions, closures, mergers, and status changes along the way. Those changes are the foundation of AHA Landscape Changes, a reconciliation between two AHA Annual Survey years. member: $200.00
non-member: $250.00 Supply chain leaders share their processes and experiences in managing non-labor and non-personnel expenses. member: $0.00
non-member: $49.00 member: $230.00
non-member: $300.00 This second edition offers an unprecedented look into how the healthcare strategy professions will evolve in coming years.
Single copy also available - item 136445 member: $225.00
non-member: $325.00 This second edition offers an unprecedented look into how the healthcare strategy professions will evolve in the coming years.
Available in packages of 15 - item 136446 member: $25.00
non-member: $35.00 By the Numbers provides the data and insights that you need today for the success you desire tomorrow. It includes benchmarking data on health care marketing and communications personnel, responsibilities, budgets, social media and technology usage, and ROI assessment to help you validate and inform your thinking. member: $175.00
non-member: $225.00
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