SHSMD Education 2020 Sponsored Webinar | Delivering on the Promise of User Experience: Marketing as a Revenue Generator

Date: Oct 21, 2020 - Oct 21, 2020


Description:

Delivering on the Promise of User Experience: Marketing as a Revenue Generator


SHSMD Education online courses


SHSMD Education 2020 Sponsored Webinar

NEW DATE: Wednesday, October 21, 2020
12-1pm CT / 1-2pm ET

User Experience is an ongoing area of focus for health care marketers – learn more about how to actively test and develop the right message, content and triggers to deliver on your customers. Hear best practices and real-world examples on critical factors in UX/conversion such as:

  • Conversion Rate Optimization Practices
  • Symmetry and Message Match
  • Landing Page Content Strategy
  • A/B Testing Methodology

Once you have an understanding of how these efforts align to create real-world action, marketing efforts move from an expense to a growth strategy.

Attendees will walk away from this event with an understanding of:

  • Foundational CRO
  • Purpose Driven Landing Pages and Attention Ratios
  • Implementing A/B Testing Approaches
  • Best Practices to Drive Conversions and Generate Revenue
  • Demonstrating the Importance of User Experience to Senior Leadership

* SHSMD U Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.