SHSMD Education 2020 Online Course | The Art and Science of An Agency Search
Date: Mar 09, 2020 - Apr 10, 2020
SHSMD Education 2020| The Art and Science of an Agency Search
At some point in time almost every marketing department will identify a need for support from outside their organization. And so it begins – the challenge of finding the right partner and building a strong, collaborative and successful relationship. This online course will present a staged process that will help participants learn how to:
- Determine your organization’s needs and how various agency models can answer them.
- Identify and source potential partners. Develop, field and assess RFI's and RFP's, and position your search team for success.
- Evaluate RFP submissions, manage the finalist evaluation process Onboard your new partner and ground your new relationship to foster and promote a successful partnership.
The course will offer reference tools to help organizations tackle all aspects of a search, from assessing your needs to RFP examples, evaluation matrixes, and an onboarding checklist and more!
Module 1: Tuesday, March 10, 2020 / Noon-1pm CT
Module 2: Tuesday, March 17, 2020 / Noon-1pm CT
Module 3: Tuesday, March 24, 2020 / Noon-1pm CT
Module 4: Tuesday, March 31, 2020 / Noon-1pm CT
Module 5: Tuesday, April 7, 2020 / Noon-1pm CT
All webinars are recorded and shared in case you cannot attend the live session!