SHSMD Education 2020 Sponsored Webinar | Rebooting Elective Care through Referral Marketing

Date: Oct 21, 2020 - Oct 21, 2020


Description:

Rebooting Elective Care through Referral Marketing


SHSMD Education Sponsored Webinars


SHSMD Education 2020 Sponsored Webinar
Wednesday, October 21, 2020
12-1pm CT / 1-2pm ET


As pediatric hospitals are ramping up their efforts to fill procedure capacity and revenue, engaging their referral base is a critical step in establishing a steady patient base in the ongoing challenges facing them in 2020. There are 1094 specialty hospitals that are not part of a health system and may not have a feeder of referrals from primary care.

For those working in specialty services (pediatrics, orthopedics, rare conditions, etc.) identifying and capturing the right patients is finding a needle in a haystack but creating a funnel of referrals provides benefit to the hospital and the referring physician who can be confident in the quality of care for their patient.

https://www.aha.org/statistics/fast-facts-us-hospitals
https://www.ibisworld.com/united-states/market-research-reports/specialty-hospitals-industry/ 

Through specific strategic marketing programming, independent hospitals can increase the percentage of referrals sent to their service line offerings. We will focus on the four key pillars in developing a sustainable referral network.

  1. Brand Messaging/Content Strategy: establishing empathetic authority 
  2. Digital lead generations: engaging prospects
  3. Marketing Automation: converting prospects to referral 
  4. Business Development/Community Outreach – creating and securing advocates

Sponsored by Bluespire.*