SHSMD Education 2023 | Online Certificate Series: 2023 Social Media Strategies in Health Care

Date: Aug 07, 2023 - Aug 18, 2023



SHSMD’s Online Certificate Series: 2023 Social Media Strategies in Health Care

SHSMD’s Online Certificate Series: 2023 Social Media Strategies in Health Care 

August 7-18 *plus on demand access to watch recordings through 12/31/23


Social media trends, tools, and rules change quickly in health care. Join our annual online certificate series to learn from your peers who will share their strategies, innovative ideas and helpful tools around content development and strategy, resources, influencer marketing, and platforms such as LinkedIn and podcasting.

In addition to six live webinars (all will be recorded if you cannot watch in real time), you will also gain access to over 20 recordings on previous social media sessions including last year’s 2022 series, the 2021 series, and sessions from the 2022 conference. See below for a full list of sessions recordings.

Dates: Live webinars offered the weeks of August 7-18. If you cannot watch them live, they will be recorded and you will have on demand access through the end of the year.

Format: Live webinars on the topics below. The course includes associated discussion board activities and engagement opportunities with your peers and presenters. Plus, access to a variety of resources that will help participants apply learnings to their role and organization.

Those who complete course requirements will receive a digital credential that they can share via their social outlets such as LinkedIn, Twitter and Facebook.

10% registration discount available for groups of 3 or more. Contact for the group rate.

Live Sessions: Webinars to be held 12:00-12:45pm Central on Mondays, Wednesday, and Fridays the weeks of August 7 and 14.


Schedule of Sessions:

Monday-August 7:

A Winning Social Strategy You Have the Resources to Start Now

Cari Zahn, Senior Digital Marketing Specialist, Kettering Health

Alex Smith, Digital Marketing Manager, Kettering Health

Wednesday, August 9:

Social Media Success Blueprint: Unlocking the Power of Strategic Content Strategies

Megan Kramer, Senior Content Specialist, GLC

Friday, August 11:

What’s on the menu? Creating a delicious social strategy

Kathleen Perry, Founder & CEO, DECODE Advertising

Cody Brutlag, Director of Marketing, Dignity Health

Monday August 14:

Ochsner Health: Using Influencer Marketing to Amplify Ongoing Population Health Efforts

Adair Leblanc, Manager of Digital Content, Ochsner Health

Amanda Herriman, Social Marketing Strategist, Wax Custom Communications

Craig Fairfield, Managing Director, Wax Custom Communications

Wednesday, August 16:

How to Leverage Your Personal Brand on LinkedIn to Amplify Your Organization

Rachel Simon, Founder & CEO, Connect the Dots Digital

Friday, August 18:

Hospitals that do Podcast Marketing Right. What they know!

Ken Tran, Content Strategy Specialist, Weill Cornell Medicine

Melanie Cole, Director of Operations, DoctorPodcasting by RadioMD

Bill Klaproth, Director of Marketing, DoctorPodcasting by RadioMD