August 7-18 *plus on demand access to watch recordings through 12/31/23
Social media trends, tools, and rules change quickly in health care. Join our annual online certificate series to learn from your peers who will share their strategies, innovative ideas and helpful tools around content development and strategy, resources, influencer marketing, and platforms such as LinkedIn and podcasting.
In addition to six live webinars (all will be recorded if you cannot watch in real time), you will also gain access to over 20 recordings on previous social media sessions including last year’s 2022 series, the 2021 series, and sessions from the 2022 conference. See below for a full list of sessions recordings.
Dates: Live webinars offered the weeks of August 7-18. If you cannot watch them live, they will be recorded and you will have on demand access through the end of the year.
Format: Live webinars on the topics below. The course includes associated discussion board activities and engagement opportunities with your peers and presenters. Plus, access to a variety of resources that will help participants apply learnings to their role and organization.
Those who complete course requirements will receive a digital credential that they can share via their social outlets such as LinkedIn, Twitter and Facebook.
10% registration discount available for groups of 3 or more. Contact SHSMD@aha.org for the group rate.
Live Sessions: Webinars to be held 12:00-12:45pm Central on Mondays, Wednesday, and Fridays the weeks of August 7 and 14.
Schedule of Sessions:
A Winning Social Strategy You Have the Resources to Start Now
Cari Zahn, Senior Digital Marketing Specialist, Kettering Health
Alex Smith, Digital Marketing Manager, Kettering Health
Wednesday, August 9:
Social Media Success Blueprint: Unlocking the Power of Strategic Content Strategies
Megan Kramer, Senior Content Specialist, GLC
Friday, August 11:
What’s on the menu? Creating a delicious social strategy
Kathleen Perry, Founder & CEO, DECODE Advertising
Cody Brutlag, Director of Marketing, Dignity Health
Monday August 14:
Ochsner Health: Using Influencer Marketing to Amplify Ongoing Population Health Efforts
Adair Leblanc, Manager of Digital Content, Ochsner Health
Amanda Herriman, Social Marketing Strategist, Wax Custom Communications
Craig Fairfield, Managing Director, Wax Custom Communications
Wednesday, August 16:
How to Leverage Your Personal Brand on LinkedIn to Amplify Your Organization
Rachel Simon, Founder & CEO, Connect the Dots Digital
Friday, August 18:
Hospitals that do Podcast Marketing Right. What they know!
Ken Tran, Content Strategy Specialist, Weill Cornell Medicine
Melanie Cole, Director of Operations, DoctorPodcasting by RadioMD
Bill Klaproth, Director of Marketing, DoctorPodcasting by RadioMD
To VIEW EACH WEBINAR DESCRIPTION and LEARNING OBJECTIVES, click here.
PLUS! ACCESS OVER 20 ON DEMAND RECORDINGS!