SHSMD Education 2024 Credential | Creating a Transformative Digital Strategy

Date: Aug 06, 2024 - Sep 03, 2024


SHSMD Education 2024 Credential | Creating a Transformative Digital Strategy

August 6, 2024 - September 5, 2024 

Module 1: Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care

Part 1 Webinar: Tuesday, August 6 (1-2:15pm CST)
Presenters: Kathy Divis

  • Understanding the current state of digital marketing in/out of health care and the major trends impacting marketers
  • Inventory of marketing techniques/technology, how they work together and the importance of an integrated marketing technology
  • Positioning/Aligning staff and other resources to meet new needs

Part 2 Webinar: Thursday, August 8 (1-2pm CST)
Presenters: Jason Brown

  • Picking a pilot project, setting reasonable goals and selling it to the C-Suite/Speaking CEO language
  • Creating an attribution model and ROI model
  • Selling through your budget


Module 2: Telling Your Story to Drive Results

Webinar: Thursday, August 13 (1-2:15pm CST)

Presenter: Jason Brown

  • Developing an effective and scalable content strategy
  • Creating a powerful, dynamic messaging matrix
  • Understanding how data analysis is used to guide strategy and content


Module 3: Activating Your Message Across the Tradigital Landscape

Webinar: Thursday, August 15 (1-2:15pm CST)
Presenter: Jason Brown

  • Creating a tradigital approach & lead generating digital tactics
  • Understanding the impact of your digital properties on your brand
  • Understanding the ABCs of owned versus paid versus earned media


Week of August 18:  No Webinar - Work on Pilot Projects 
Module 4: Preparing for What is Coming Next
Webinar: Tuesday, August 27 (1-2pm CST)
Presenters: Kathy Divis
  • Exploring the emerging technologies including predictive analytics, virtual reality, and artificial intelligence/conversational intelligence
  • Exploring how emerging technologies may impact: budget and staffing, MarTech stack, channels used, and attribution models

Week of September 1: Peer Reviews due

*All live webinars are recorded and available to access 24/7 within the course platform.