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SHSMD Education 2024 Webinar | How to Know When Your Digital Marketing Campaigns are Working
Date: Sep 18, 2024 - Sep 18, 2024
Description:
How to Know When Your Digital Marketing Campaigns are Working: Measuring what Matters in Health Care Marketing Wednesday, September 18, 2024 12pm - 1pm CT | 1pm - 2pm ET | 10am - 11am PT Join health care digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina for an insightful dive into health care marketing analytics. In an industry marked by razor-thin margins and tight budgets, measuring performance is crucial for health care marketing teams. What key metrics should you focus on? What makes health care marketing uniquely challenging to measure? And how can you achieve all this with a privacy-first approach?
Glenn will share his firsthand experience and digital marketing expertise, offering valuable insights and inspiration to help you navigate these challenges and excel in
your marketing efforts. Don’t miss this opportunity to learn from the best in the field!
Learning Objectives:
- Understand why a privacy-first approach is essential in health care marketing.
- Identify the key metrics for evaluating the performance of your digital marketing efforts.
- Explore the future of health care marketing analytics.
*SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.
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