Health Care Marketing Plans That Work (PDF)

A comprehensive overview of the marketing planning process. Written by renowned health care marketing expert David Marlowe, the publication covers the major elements of how to develop an effective marketing plan.

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Futurescan 2022-2027 Health Care Trends & Implications - eBook

Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on the following important topics: • Care Transformation. • Workforce Issues. • Strategy. • Health Equity. • Finance. • Virtual Health. • Behavioral Health. • Emergency Preparedness. The publication provides strategic actions you can take to position your organization for future success.

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non-member: $48.00

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Creating Strategic Partnerships With Employers (PDF)

This guide to successful employer partnerships describes several case studies and lessons learned.

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non-member: $50.00

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A Practical Guide to Health Care Strategic Planning -ebook Format

Get the knowledge and tools you need to develop results-driven strategic plans in today’s disruptive, rapidly shifting health care landscape. This new publication from SHSMD outlines a strategic planning process designed to help you craft such a plan, with a practical, how-to approach developed by three of the leading strategists in the field: CHRISTINE GALLERY, Senior Vice President, Planning and Chief Strategy Officer, Emerson Hospital. JEFFREY A. KRAUT, Executive Vice President, Strategy & Analytics, Northwell Health. SUSANNA E. KRENTZ, President, Krentz Consulting LLC. The publication presents best practices, practical examples and insights from leading strategists in the field. Whether you are new to your position or a seasoned professional, this is a must-read to meet the strategic planning needs of your organization!

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non-member: $275.00

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Optimizing Health Care Finance: The Facilities Manager’s Handbook (Print Version)

This handbook provides the financial insight, skills and tools health care facilities managers need to secure vital resources for their department. The stakes are high — underfunding a health care facilities department can cause suboptimal operations that lead to mechanical breakdowns, lost revenue, compliance citations, staff turnover and, ultimately, patient safety issues. Learn how to navigate budgeting, capital improvement requests and other key financial aspects of facilities management.

member: $195.00
non-member: $225.00

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AHA Hospital Statistics 2026 Edition – PDF & Excel Bundle

Comprehensive reference source for analysis and comparison of trends within U.S. community hospitals. Contains aggregated state-level data of hospital trends in utilization and personnel, managed care contracts, and more for selected years from 1945-2024.

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non-member: $349.00

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