SHSMD Sponsored Webinar 2021 | Using Consumer Industry Science to Turbocharge Your Hospital Marketing

Date: Jan 13, 2021 - Jan 13, 2021



Using Consumer Industry Science to Turbocharge Your Hospital Marketing


Wednesday, January 13, 2021
12:00pm - 1:00pm CT
Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the healthcare setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing healthcare consumer decisions and behaviors.


Steven Szakaly, Vice President, Consumer Insights & Analytics for Lehigh Valley Health Network, will discuss his vision for applying psychographic segmentation to LVHN marketing efforts and why he believes it can be so effective, based on his previous experience with General Motors and the automotive industry. Brent Walker, SVP of Marketing & Analytics for PatientBond, will share valuable psychographic insights and practical ways for applying them to healthcare marketing and patient engagement. This promises to be a thought-provoking session with tangible solutions for growing patient volume and revenue.


Join this webinar to learn ways to:

  • Describe psychographic segmentation and its role in healthcare marketing and patient engagement.
  • Apply psychographic segmentation to your organization's patient acquisition, loyalty and service line marketing efforts.
  • Demonstrate how psychographic insights and segmentation can greatly enhance the results over current marketing efforts.
    Sponsored by PatientBond