The New Data Landscape in Health Care: Advanced Analytics for Strategists
July 18 - August 8, 2023
Module 1: New and Emerging Data Sets
Part 1: Data AnalyticsSpeakers: Nick Fromell, Senior Product Manager, Optum | Nick Connors, Senior Strategist, Optum
Tuesday, July 18; 12pm – 1pm CT
Hospitals and health systems are inundated with data but don’t always know how to make sense of it or use it. In this comprehensive training session, we’ll discuss the past, present, and future of data. Learn how to leverage state, national, and third party data, such as consumer digital behavior and claims data, to make the most of your existing clinical and financial data. Additionally, we will explore opportunities for strategic planning and marketing programs, as well as understand data usage rights.
Part 2: Using Longitudinal Patient Data to Broaden Your Strategic PlanSpeakers: Nick Fromell, Senior Product Manager, Optum | Nick Connors, Senior Strategist, Optum
Thursday, July 20; 12pm-1pm CT
The role of strategic planning has evolved from decision support to decision leadership. As the data needs of health systems expand, strategic planners will be asked by their leadership team to draw meaningful insights from a growing cache of market data. Strategic planners must make sure their market assessments do not simply report market conditions, but actively surface the best growth opportunities and identify the strongest response to emerging market disruptions. We will identify new approaches to modernizing market assessments and highlight new analyses for making them more actionable.
Module 2: The Changing Landscape of the Inpatient and Ambulatory World
Part 1: The Changing Landscape of the Inpatient and Ambulatory World
Speakers: Dan Lavelle, Managing Director, Eruptr LLC
Tuesday, July 25; 12pm – 1pm CT
Along with advances in technology and consumer preference, the COVID-19 pandemic exacerbated the already-dramatic shifts of the inpatient and ambulatory world. This session will examine the changes that happened before and during the pandemic, what has stuck, and what we can expect to happen next.
Part 2: Planning Process for Population Health StrategiesSpeakers: Robin Lankton, Vice President, Population Health, UW Health
Thursday, July 27; 12pm 1pm CT
Examine why population health data is essential to strategic planning. Learn best practices in projecting and measuring population health initiatives that, under traditional modeling, show financial losses but misses the bigger picture of reducing ED and inpatient discharges for long term total cost of care reductions.
Module 3: Data Visualization and Storytelling
Part 1: Your Data Is Talking to You, Can You Hear It?
Speakers: Lee Ann Lambdin, Senior Vice President - Healthcare Strategy Stratasan + Provider guest
Tuesday, August 1; 12pm – 1pm CT
We will use a case study to demonstrate how to use Business Intelligence (BI) and geographic information system (GIS) tools to effectively build a strategic growth plan. First we’ll discover the right service line opportunities. Once the strategic opportunities have been identified, there are strategies that can be identified using BI and GIS, such as micro-market opportunities, physician strategies, and FSED development. Once illustrating how BI & GIS tools can be utilized to visualize data and draw meaningful insights, we will build a narrative suitable for presentation to upper management or a Board of Directors for your strategic growth initiatives.
Part 2: Visualization and StorytellingSpeakers: Deb Bulger, Vice President of Strategic Partners, Syntellis Performance Solutions
Thursday, August 3; 12pm – 1pm CT
In this module we are concerned less about the “what” you find in the data and more about the “why.” This module is about how to conceptualize the meaning of the data and information, so you have relevant insights that resonate with your audiences. It is important to understand how the brain takes data and converts it into stories to make sense of it, enable it to be visualized, and allows it to be shared among others. Further, there are different types of story themes that are important to think about as you frame the data into a story. For health care strategists, the importance of this module is in how we build visualizations and stories out of the data and information; which themes might work best; how to visually communicate them throughout your organization.
Module 4: Rapid, Market-Specific Strategic Decision Making
Part 1: Rapid, Market-Specific Strategic Decision Making
Speakers: Charlotte Brown-Zalewa, Associate Principal, Intelligence, SG2 | Melinda Bemis, Senior Director, Strategic Analytics, SG2
Tuesday, August 8; 12pm – 1:30pm CT
Often organizations get bogged down in the mire of analysis paralysis, incessant stakeholder buy in meetings, a “shiny object” approach to prioritization and/or cookie cutter strategies across markets. Sg2, along with a provided based presenter will provide insight to help you make strategic decisions quickly, based upon unique market factors and national health care trends.
SHSMD Digital Credential
Only upon completion of all course requirements will registrants will receive a SHSMD Credential and Health Care Public Relations and Communications.