SHSMD Education Sponsored Webinar | A Pivotal Moment in Health Care Engagement

Date: Nov 10, 2020 - Nov 10, 2020


SHSMD Education Sponsored Webinars

SHSMD Education 2020 Sponsored Webinar
Tuesday, November 10 2020
12-1pm CT / 1-2pm ET


Consumers expect to have personalized, one-to-one digital experiences. This is now more important than ever for healthcare organizations recovering from COVID financial loss and serving as thought leaders in their communities. Healthcare providers need to evolve their digital front door experiences to acquire and retain the right patients, especially as the healthcare landscape continues to evolve with retail giants and big-chain pharmacies announcing big investments in the space.


By pinpointing the right growth opportunities and the individuals most likely to need care--plus how to best reach those individuals, providers deliver service line growth, optimize the payer mix, improve network utilization, and extend patient lifetime value.


This webinar will focus on how to:

  • Guide hyper-targeted, personalize and intelligent engagement.
  • Unify and connect technologies to centralize and automate the orchestration of the customer experience.
  • Create the right systems of engagement to reduce overhead costs, improve care coordination, and make care more accessible.

 Presented by:

Jessica Friedeman

Chief Marketing Officer, Health Systems


Sponsored by Healthgrades*

* SHSMD U Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.