SHSMD Education Sponsored Webinar | Metrics that Matter: Demonstrating Marketing’s Impact on Revenue to the C-Suite

Date: Feb 26, 2020 - Feb 26, 2020


Description:


Event title: Metrics that Matter: Demonstrating Marketing’s Impact on Revenue to the C-Suite

Date: Wednesday, February 26, 2020

Time: 1:30-2:30pm CST / 2:30-3:30pm EST

 

Presenter: Rachel Neely, VP, Customer Success at Healthgrades


 

Description:

Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.

 

Centralized access to executive-ready and marketing-role based dashboards showing leads, payer mix, patient conversions, cost per acquisition, and ROI are essential. Allowing your leadership team real-time access and accurate views of marketing performance in a business relevant context. Ultimately, the marketing metrics that matter transform marketing departments from a cost center to a revenue-generating, patient growth machine.