Health Care Marketing Plans, Communications and Market Research

SHSMD Credentials
April 25 - June 27, 2023

Webinar Dates and Course Schedule

Can’t attend one or more sessions?
All webinars are recorded and made available 24/7 following the live presentation!

Part 1: Market Research | April 25 – May 11, 2023
Rob Klein
Introduction/Module 1: Tuesday, April 25 @ 12:00pm - 1:00pm CT (1pm-2pm ET)
Module 2: Thursday, April 27 @ 12:00pm - 1:00pm CT (1pm-2pm ET)
Module 3: Tuesday, May 2 @ 12:00pm - 1:00pm CT (1pm-2pm ET)
Module 4 Part 1: Thursday, May 4 @ 12:00pm - 1:00pm CT (1pm-2pm ET)
Module 4 Part 2: Tuesday, May 9 @ 12:00pm - 1:00pm CT (1pm-2pm ET)
Module 5 Case Study: Thursday, May 11 @ 12:00pm - 1:00pm CT (1pm-2pm ET)

Week of May 15: Part 1 exam (no webinar) Electives Open!

Part 2: Health Care Marketing Plans That Work | May 23-June 1 2023
David Marlow
Module 1: Tuesday, May 23 @ 11am-12:15pm CT / Noon-1:15pm ET
Module 2: Thursday, May 25 @ 11am-12:15pm CT / Noon- 1:15pm ET
Module 3: Tuesday, May 30 @ 11am-12:15pm CT / Noon- 1:15pm ET
Module 4: Thursday, June 1 @ 11am-12:15pm CT / Noon- 1:15pm ET

Week of June 5: Part 2 exam (no webinar)

Part 3: Marketing Communications | June 14-27, 2023
Joel English
Module 1: Tuesday, June 13 @ Noon-1:30pm CT / 1-2:30pm ET
Module 2: Tuesday, June 20 @ Noon-1:30pm CT / 1-2:30pm ET
Module 3: Tuesday, June 27 @ Noon-1:30pm CT / 1-2:30pm ET
Week of July 5: Part 3 exam (no webinar)

Marketing Credential Series Electives

In order to receive the digital credential at the end of the series participants must:

Watch a minimum of three elective recordings based on their interests
Complete/pass an accompanying quiz for each

This time is allocated to allow you to complete the elective component however participants have the entire length of the series to access and complete three electives from the following:

Existing Library

Physician Relations as a Marketing Strategy: Best Practices for Success
Demystifying CRM: Real World Basics for Starting Your CRM Journey
The 60-Day Content Marketing Makeover
“Remodeling” Your Existing Internal Communications Infrastructure!
Markitecture—MarComm Technology & Structure
Recognizing Digital Media Fraud and Tracking Your Online Investments
How Much is that Health Care in the Window? Price as a Marketing Strategy
Mind the Gap: Aligning HR and MarComm in Your Health System