SHSMD Education 2024 Webinar | Supporting Service Line Growth and Development with the Power of Data

 

By strategically growing service lines, health systems can enhance patient care, financial stability and their long-term viability in a competitive market. Leveraging data in decision-making has become essential for systems aiming to drive sustainable service line growth. Join us on Wednesday, November 6, to hear Joshua Stout, Market Research Manager, Guthrie Clinic, discuss how Guthrie used data insights to plan strategic initiatives for their Sports Medicine program, focusing on Physical Therapy (PT). Digging into market share data, assessing physician alignment to top practice groups and understanding where patients were choosing to go for their PT care enabled the health system to begin development of regional initiatives to grow within top markets.

 

1. Assess markets with the greatest revenue opportunity specific to physical therapy.
2. Evaluate PCP Alignment within top markets.
3. Identify opportunities to pull in additional non-Guthrie referrals and/or acquire those practices that were well aligned.

Sponsored by *Optum

 

*SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.