SHSMD Education 2020 | Health Care Marketing Credential | Marketing Plans, Communications & Market Research

Date: Apr 27, 2020 - Jun 26, 2020


Description:

SHSMD Education online courses

Health Care Marketing Plans, Communications and Market Research 

SHSMD Credentials
Monday, April 27 - Friday, June 26, 2020
24/7 Access

Registrants will receive webinar access instructions and additional information via email on Friday, April 24, 2020.


Webinar Dates and Course Overview

All course webinars are recorded and available 24/7 for those that cannot attend the live session

Facilitated by recognized experts in the field, this credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

Part 1: Market Research | April 27-May 15, 2020

This course will cover four modules, with each module including a live, 60 minute call and associated discussions questions/assignments. You must also pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls. This two-week online course will cover the following topics:

  • The purpose of research
  • How to design objectives-based research
  • Data collection methods
  • How to interpret data
  • How to discern good data from bad data

Introduction/Module 1: Tuesday, April 28, 2020 @ Noon-1pm CT/ 1-2pm ET
Module 2: Thursday, April 30, 2020 @ Noon-1pm CT/ 1-2pm ET
Module 3: Tuesday, May 5, 2020 @ Noon-1pm CT/ 1-2pm ET
Module 4 Part 1: Thursday, May 7, 2020 @ Noon-1pm CT/ 1-2pm ET
Module 4 Part 2: Tuesday, May 12, 2020 @ Noon-1pm CT/ 1-2pm ET
Module 5: Case Study: Thursday, May 14, 2020 @ Noon-1pm CT/ 1-2pm ET


 

Part 2: Health Care Marketing Plans That Work | May 25-June 5, 2020

NEW THIS YEAR

You will receive a PDF copy of Marketing Plans That Work ($75 value!) via email prior to the start of Part 2

This course will cover four modules, with each module including a live, 75 minute calls and associated discussions questions/assignments. You must also pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls. This two-week online course covers the following topics:

  • The politics and process of creating a marketing plan
  • How to conduct a market audit
  • Key issues impacting marketing strategy in 2019
  • Market positions
  • Market strategies
  • Examples of realistic, quantifiable objectives
  • How to develop market actions

Module 1: Tuesday, May 26, 2020 @ 11am-12:15pm CT / Noon- 1:15pm ET
Module 2: Thursday, May 28, 2020 @ 11am-12:15pm CT / Noon- 1:15pm ET
Module 3: Tuesday, June 2, 2020 @ 11am-12:15pm CT / Noon- 1:15pm ET
Module 4: Thursday, June 4, 2020 @ 11am-12:15pm CT / Noon- 1:15pm ET


Part 3: Marketing Communications | June 8-June 26, 2020

This course will cover three modules, with each module including a live, 90 minute call and associated discussions questions/assignments. You must pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls. This two-week online course will cover the following topics:

  • Integration of marketing research into the strategy development process
  • Fundamentals of brand and service-line communication strategy
  • Fundamentals of effective advertising
  • Fundamentals of media planning and buying
  • Fundamentals of Social Media
  • Fundamentals of Digital Media

Module 1: Tuesday, June 9, 2020 @ Noon-1:30pm CT / 1-2:30pm ET
Module 2: Tuesday, June 16, 2020 @ Noon-1:30pm CT / 1-2:30pm ET
Module 3: Tuesday, June 23, 2020 @ Noon-1:30pm CT / 1-2:30pm ET


Part 4: Marketing Credential Series Electives | April 27-June 26, 2020

You will have access to watch all eight elective webcasts, but must watch a minimum of three elective webcasts based on your interests, and complete/pass an accompanying quiz. You have the entire length of the series to watch and complete your three electives. Topics include:

  • Physician Relations as a Marketing Strategy: Best Practices for Success
  • Demystifying CRM: Real World Basics for Starting Your CRM Journey
  • How Much is that Health Care in the Window? Price as a Marketing Strategy
  • The 60-Day Content Marketing Makeover
  • “Remodeling” Your Existing Internal Communications Infrastructure!
  • Content Creation: A Foundation for Telling Stories and Sharing Experiences
  • Markitecture—MarComm Technology & Structure
  • Recognizing Digital Media Fraud and Tracking Your Online Investments

 


Digital Credential

Marketing Digital Badge

Completion of all course requirements will result in a SHSMD Credential in Health Care Marketing.