Description

With millennials expected to dominate the nurse workforce in the 2020s, there is a growing preference and inclination towards digital, social and text-based communications in the workplace. At the same time, hospitals are navigating difficult business realities as they look for ways to consolidate and cut costs. This is not only changing the face of employee communications, but has also formed fertile ground for union activity. From Facebook groups to hashtag campaigns, the explosion of social media has offered a powerful way for the labor movement to mobilize hundreds – if not thousands – of members, potential members and advocates. They have seized this opportunity in innovative, sophisticated ways to recruit and to win over millenials in particular. In this session explore some of these tactics being used in the health care field as well as offer recommendations on what companies can do prepare themselves and communicate more effectively in the digital age.Director, Digital Media, IRI ConsultantsCommunications Consultant, IRI Consultants