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Description
Labor unions have used emotionally-charged issues to recruit new supporters – particularly from younger generations. New strategies that employ targeted advertising and strategic media placements to Facebook groups and hashtag campaigns are designed to influence a younger and growing demographic. This on demand webinar will explore what these strategies look like and – more importantly – whether they working. It will also explore how similar approaches can be applied to motivate and engage millennials in the workplace. Objectives - Determine how millennials were targeted by labor unions leading up the midterm elections.
- Assess whether these strategies have been successful in capturing millennial supporters.
- Examine which approaches can be leveraged by HR professionals to engage younger generations in the workforce.
Presenters Philippa Leenber, Director, Digital Media, IRI Consultants Megan Mitchell, Consultant, IRI Consultants Credits 1 CHHR, 1 SHRM, 1 HRCI
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