ASHHRA On-Demand Webinar: Millennial Angst - How Organized Labor Has Tapped Into it and What We Can Learn

Product Code: 319WR1810

Non-Member: $79.00

qty:

Description

Labor unions have used emotionally-charged issues to recruit new supporters – particularly from younger generations. New strategies that employ targeted advertising and strategic media placements to Facebook groups and hashtag campaigns are designed to influence a younger and growing demographic. This on demand webinar will explore what these strategies look like and – more importantly – whether they working.  It will also explore how similar approaches can be applied to motivate and engage millennials in the workplace.
 
Objectives 
  1. Determine how millennials were targeted by labor unions leading up the midterm elections
  2. Assess whether these strategies have been successful in capturing millennial supporters
  3. Examine which approaches can be leveraged by HR professionals to engage younger generations in the workforce
 
Presenters
Philippa Leenber, Director, Digital Media, IRI Consultants
Megan Mitchell, Consultant, IRI Consultants
 
Credits
1 CHHR, 1 SHRM, 1 HRCI