SHSMD Education 2026 | From Access to Action: Turning Epic Into a Growth Engine for Healthcare Marketing

Date: Dec 01, 2026 - Dec 03, 2026

From Access to Action: Turning Epic Into a Growth Engine for Healthcare Marketing
2 Part Series
Tuesday, December 1 @ 11am-12pm CT
Thursday, December 3 @ 11am-12pm CT

Epic is no longer just a clinical system—it’s becoming a powerful platform for marketing growth. In this session, we’ll recap the key Epic tools available to marketers and then explore real-world case studies from systems across the country. Learn how marketing and IT partner to activate Epic’s engagement and analytics capabilities, connect campaigns to appointments and service-line volume, and move beyond vanity metrics to measurable impact. We’ll share what worked, what didn’t, and the practical steps required to make Epic part of your marketing strategy.

Sponsored in part by Hedy & Hopp

Fees:
SHSMD Members: Free

Non-Members: $99