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SHSMD ASHRM Education 2024 Webinar | #Let'sGetSocial: What is the Risk of Social?
Date: Dec 11, 2024 - Dec 11, 2024
Description:
#Let'sGetSocial: What is the Risk of Social?
Wednesday, December 11, 2024 12pm - 1pm CT | 1pm - 2pm ET | 10am - 11am PT From promoting the organization in a positive light, to
showing appreciation for a patient’s review, to putting the organization at
risk by unintentionally breaching privacy -- what we communicate can have so
many outcomes. Patients are providing their prospective in real time
during the height of their reactionary emotion of situations now more than
ever. Health care
marketing/communication professionals and risk managers face common challenges
in identifying, managing, and mitigating risky communications on social media.
In this webinar, you will gain tools to formulate responses
in compliance with regulatory bodies, identifying methods for conducting a
social media risk assessment, identify successful mitigation strategies that
maintains privacy and organizational security, and introduce attendees to
elements of creating a social media policy based on best practices.
Organizational social media policy examples will be shared along with sample
posts and responses.
Learning Objectives:
- Identify elements of social media policies and procedures that have been implemented into best practices in the industry and utilize the elements as tools to create an individualized Social Media policy in one’s own organization with both Public Relations/marketing and Risk Management involved.
- Formulate appropriate responses to various patient posts online, including grievances, medical questions, and notes of appreciation.
- Evaluate areas where implicit bias can impact responding to social media posts.
Speaker: Katie
Donald, PR Specialist/ Risk Management, Punxsutawney Area Hospital
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