Social media trends, tools, and rules change quickly in health care. Join our annual online certificate series to learn from your peers who will share their strategies, innovative ideas and helpful tools around content development and strategy, resources, influencer marketing, and platforms such as LinkedIn and podcasting.
In addition to seven live webinars (all will be recorded if you cannot watch in real time), you will also gain access to over 15 recordings on previous social media sessions including last year’s 2023 series, the 2022 series, and sessions from the 2023 conference.
Format: Live webinars on the topics below. The course includes associated discussion board activities and engagement opportunities with your peers and presenters. Plus, access to a variety of resources that will help participants apply learnings to their role and organization.
Those who complete course requirements will receive a digital credential that they can share via their social outlets such as LinkedIn, Twitter and Facebook.
10% registration discount available for groups of 3 or more. Contact SHSMD@aha.org for the group rate.
Live Sessions: Webinars to be held 12:00-12:45pm Central on Mondays, Wednesday, and Fridays the weeks of August 7 and 14.
_____________________________________________________________________________________
Schedule of Sessions:
All webinars from 12-1pm Central (recordings
are available on demand through end of the year)
1.
Monday,
September 9 | Video, Vampires &
Vagabonds: The recipe for
quality storytelling in video format
Wednesday, September 11 | Tapping into
Gen Z: Harnessing Social Media to Engage the Next Generation of Health care Consumers
Friday, September 13 | What We Learned from Our TikTok
"Icks" Crisis
Monday,
September 16 | #Let'sGetSocial: What is the
Risk of Social?
Wednesday,
September 18 | Your Doctors Are The Only Influencers You Need. Here's How To
Activate Them — and Get Them Excited — About Your Short-Form Video
Friday,
September 20 | Minding
the Minefield: Navigating Online Hostility and Fostering Mental Resilience
Monday, September 23 | Podcast
Marketing Made Simple: How to Elevate your Brand through Video/Audio Podcasts
_____________________________________________________________________________________
PLUS! ACCESS OVER 20 ON DEMAND RECORDINGS!