PDF copy also available.

A marketing plan serves as the blueprint for all marketing efforts. This new publication by from SHSMD authored by renowned health care marketing expert David Marlowe provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan including:

 

Throughout the book, Marlowe highlights best practices that are key to success in today’s highly competitive landscape. The publication also includes practical examples to assist you with marketing planning, as well as valuable insights from marketing professionals in the field.

 

Call 800.242.2626 to order by phone. Mail/fax orders also accepted.