ASHE Certifications: Certified Health Care Physical Environment Worker



Description: Get ASHE certified and show that you truly understand the complex health care physical environment. ASHE’s certified worker program is unique because it is focused on patient safety and is the only certification of its kind backed by the American Hospital Association. This is certification test only.

ASHE Certifications: Certified Health Care Physical Environment Worker ESPANOL



Description: Obtenga la certificación ASHE y demuestre que realmente comprende el complejo entorno físico del cuidado de la salud. El programa de trabajadores certificados de ASHE es único porque se centra en la seguridad del paciente y es la única certificación de este tipo respaldada por la American Hospital Association. Esta es la prueba de certificación solamente.

ASHE e-Learning: Application of NFPA 99 in Health Care Facilities



Description: Description: As many jurisdictions are beginning to adopt the 2012 edition of NFPA 99: Health Care Facilities Code, understanding this document is now more important than ever. This e-learning course provides an overview of the NFPA 99–2012 and identifies the significant changes from previous editions. Emphasis is placed on application of the Code in health care facilities.

ASHE e-Learning: Certified Health Care Facility Manager (CHFM) Exam Review



Description: Designed to give you an edge in preparation for the Certified Healthcare Facility Manager (CHFM) Exam, this online course will help you gain confidence in the five key competency areas of the CHFM test.

ASHE e-Learning: Electrical Systems for Heath Care Facilities



Description: This online course focuses primarily on hospital electrical systems, but is also applicable to other types of health care facilities where the electrical distribution system is required to be designed, constructed, and maintained with special provisions based on the care that is provided and health related services offered in that facility.

ASHE e-Learning: Finance & Budgeting for Health Care Facility Managers



Description: Budgeting is one of the most important aspects of health care facility management. We have all heard the saying, “do more with less.” But without an adequate understanding of finances and the language of business, facility managers may have a more difficult time meeting that demand.

ASHE e-Learning: Managing Life Safety (2012 Edition)



Description: Deciphering the various requirements of the Life Safety Code® and other standards is an intricate process. That is why ASHE created this e-learning course that will provide you and your team with the information and resources you need to manage your facility’s life safety program. This course ensures you have the necessary information and resources to successfully manage programs as standards.

ASHE e-Learning: Medical Gas Cylinder Storage



Description: The storage and use of medical gas cylinders is a seemingly simple task. However, there are several key regulations that will affect a hospital’s strategy for locating, storing, and using cylinders. This e-learning course will help guide users to understand the segregation of cylinders, the meaning of “in-use” physical storage, transfilling gases, transportation, signage, and labeling requirements

ASHE e-Learning: Test Your Code Knowledge



Description: Improve your compliance skill set by testing your code knowledge through an interactive game.

ASHE On Demand: Active Shooter - Best Practices for the Worst Case



Description: Take the quiz to ASHE On Demand: Active Shooter - Best Practices for the Worst Case video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: Most New Hospitals Guzzle Energy: Keys to Break the Pattern



Description: Take the quiz to ASHE On Demand: Most New Hospitals Guzzle Energy: Keys to Break the Pattern video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: NFPA 101: Chapter 43 Building Rehabilitation



Description: Take the quiz to ASHE On Demand: NFPA 101: Chapter 43 Building Rehabilitation video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: NFPA 99 2012 Update: Medical Gas and Vacuum Systems



Description: Take the quiz to ASHE On Demand: NFPA 99 2012 Update: Medical Gas and Vacuum Systems video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: NFPA 99 2012 Update: Risk Categories



Description: Take the quiz to ASHE On Demand: NFPA 99 2012 Update: Risk Categories video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: Today You Are Health Care Video



Description: Today You Are Health Care provides an overview of important issues in health care construction directed at construction workers who have not previously worked in the health care environment. This important tool is designed to be used by facility managers and hospital administration as part of an orientation program for construction workers.

ASHE Quick Training: Annual Visual Sprinkler Inspection



Description: NFPA 25 requires that the sprinkler system must be inspected annually. This course will test your knowledge on the types of problems that may be encountered during an annual visual sprinkler system inspection. Participants will be presented with a series of images which show various types of inspection problems. This course was created in conjunction with Viking Products.

ASHE Quick Training: Automatic Sprinkler Pipe and Fittings Inspection



Description: In this course, you will learn about automatic sprinkler pipe and fitting inspection for compliance, some of the requirements of NFPA 13, as well as NFPA 25, and how to inspect and maintain automatic sprinkler pipe and fittings

ASHE Quick Training: Dry Sprinkler System



Description: Quick Training Courses are based on providing the learner with quick on-the-go training. The learner will gain knowledge without significant time commitment; the training should be concluded within 15-20 minutes. The courses will introduce the learner to the specific system, explain of why it is important for the system to work properly, and the steps for proper inspection.

ASHE Quick Training: Fire and Smoke Dampers



Description: Quick Training Courses are based on providing the learner with quick on-the-go training. The learner will gain knowledge without significant time commitment; the training should be concluded within 15-20 minutes. The courses will introduce the learner to the specific system, explain of why it is important for the system to work properly, and the steps for proper inspection.

ASHE Quick Training: Portable Fire Extinguishers



Description: In this course, learners will explore portable fire extinguisher inspection procedures and documentation for compliance, based on NFPA 10 Standard for Portable Fire Extinguishers, 2010 Edition. Learn the various agents used to extinguish a fire, the class types of fire extinguishers used for different types of fire hazards, and placement and location requirements.

ASHE Quick Training: Wet Pipe Sprinkler System



Description: In this course, you will learn about the basic components of Wet Pipe Sprinkler Systems, some of the requirements of NFPA 13, as well as NFPA 25 and how to inspect, test, and maintain a Wet Pipe System. This course was created in conjunction with Viking Products.

AONL Nurse Executive Fellowship 2019

Date: Nov 14, 2018 - Dec 31, 2019

Description: 2019 Nurse Executive Fellowship

AONL CIT Christ Hospital Health Network 2019

Date: Nov 15, 2018 - Jan 22, 2020

Description: AONL CIT Christ Hospital Health Network 2019

AONL Dynamic Leadership for Shared Governance - June 2019

Date: Nov 30, 2018 - Aug 01, 2019

AONL NMI - Cleveland, OH - August 13-15, 2019

Date: Nov 30, 2018 - Sep 20, 2019

Description: AONL NMI - Cleveland, OH - August 13-15, 2019

AONL ENLI - December 11-13, 2019 - Orlando, FL

Date: Jan 09, 2019 - Dec 31, 2019

Description: December 11-13, 2019. The Emerging Nurse Leader Institute prepares staff nurses, charge nurses and nurse coordinators to be the leaders of tomorrow.

AONL Finance and Business Skills for Nurse Managers - October 2019

Date: Jan 09, 2019 - Nov 29, 2019

Description: October 21, 2019. Strong financial skills are necessary to be an effective leader in today’s health care environment. The Finance and Business Skills for Nurse Managers program better equips nurse managers and other leaders for nursing finance management.

SHSMD U 2019 On Demand Online Course | Orientation to Health Care

Date: Apr 29, 2019 - Dec 31, 2019


Description:

Orientation to Health Care 2019
On Demand

Comment from live attendee:
"This introduction course is very well organized and covers just the right amount of information to help professionals in the healthcare industry. Thank you!"

The U.S. health care delivery system is vast and always changing. Understanding its size, scope, and complexity can help improve the performance of anyone who works in health care. In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape. This course is intended for those who may have recently moved into health care from an outside industry or may just want an update on the U.S. health care system.  

In this on demand course, containing 6 hour-long webcasts, faculty will present on the following four areas of the health care system, highlighting their key characteristics, challenges, and future impact on health care:

  • Health Care Consumers
  • Insurers/Managed Care Organizations
  • Physicians
  • Hospitals and Post-Acute Care Facilities

Upon completing this course, you will be able to:

  • Describe the major structural elements of the American health care system
  • Determine the key drivers of the health care system
  • Identify the health care system’s major groups and their key characteristics
  • Understand the relationship among the key players in the health care system
  • Understand some economic fundamentals of the health care system

Each topic has two webcasts. The first webcast is focused on providing in-depth content around that specific topic, and the second webcast you can listen to the live informal Q&A and review the discussion board assignment comments.

AONL Leadership Lab: 2019

Date: Jun 03, 2019 - Mar 02, 2020

Description: The is a fresh format for the leadership development of nurse managers—one that is grounded in peer-to-peer consultation and led by a facilitator who will maximize opportunities for managers to advise each other.

AONL CNML Essentials Review Course - September 2019

Date: Jun 10, 2019 - Oct 31, 2019

Description: The CNML Essentials Review Course is a one day course that assists participants in preparing for the CNML exam through a review of the four practice areas and practical application of the skills through group discussion. It also includes a review of test taking skills.

AONL ENLI - Sacramento - August 1-3, 2019

Date: Jun 10, 2019 - Aug 30, 2019

Description: The Emerging Nurse Leader Institute prepares staff nurses, charge nurses and nurse coordinators to be the leaders of tomorrow.

AONL CNML Essentials Review Course - October 2019

Date: Jul 11, 2019 - Nov 01, 2019

Description: The CNML Essentials Review Course is a one day course that assists participants in preparing for the CNML exam through a review of the four practice areas and practical application of the skills through group discussion. It also includes a review of test taking skills.

SHSMD U 2019 Credential | Creating a Winning Digital Strategy in a Tradigital World

Date: Jul 22, 2019 - Aug 16, 2019


Description:

Creating a Winning Digital Strategy in a “Tradigital” World
SHSMD Credentials 
July 22–August 16, 2019
24/7 Access

SHSMD is excited to offer a new online credential course for our health care marketers and communicators who are looking to develop or refresh their digital strategy using a “tradigital” approach. According to MarketingWeek.com, “Tradigital is the fusion of traditional and digital. When applied to marketing, it effectively means applying traditional principles of marketing and branding to the digital space in order to gain competitive advantage.” Our expert faculty from Greystone.Net and Brown Parker & DeMarinis Advertising (BPD) will share their insights on the current state of digital marketing and emerging technologies. They will then outline a roadmap to help you start or revamp your digital strategy, and provide ways to create effective and scalable content. You will then learn how to share content tactics and activation ideas using a tradigital approach. The course will end with an overview of what’s coming next and how to prepare.

A variety of health care providers will share real world case examples and resources that apply these insights. Guest speakers will include Lannie Byrd, Chief Operating Officer Team SI; Sharon Line Clary, Vice President of Marketing, AdventHealth; Matt Gunther, Healthcare Consumer Strategy, Product Management, Optum, and Brian Gresh, President, Loyal.

The course will cover the following four topic modules, which include webinars, case examples, discussion board assignments, and access to a library of additional resources (conference session recordings, templates, white papers, articles, etc.). Completion of all course requirements will result in a SHSMD Credential in Digital Strategy and a digital badge.

Module 1: Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care
Part 1:
  • Understanding the current state of digital marketing in/out of health care and the major trends impacting marketers
  • Inventory of marketing techniques/technology, how they work together and the importance of an integrated marketing technology
  • Positioning/Aligning staff and other resources to meet new needs
*Webinar: Tuesday, July 23 (1–2 p.m. Central)
Presenters: Kathy Divis, Lannie Byrd

Part 2:
  • Picking a pilot project, setting reasonable goals and selling it to the C-Suite/Speaking CEO language
  • Creating an attribution model and ROI model
  • Selling through your budget
*Webinar: Thursday, July 25 (1–2 p.m. Central)
Presenters: Jason Brown, Sharon Line Clary

Assignment (Week of July 29): Picking your pilot project.

Module 2: Telling Your Story to Drive Results
  • Developing an effective and scalable content strategy
  • Creating a powerful, dynamic messaging matrix
  • Understanding how data analysis is used to guide strategy and content
*Webinar: Tuesday, August 6 (1–2:15 p.m. Central)
Presenters: Jason Brown, Matt Gunther

Module 3: Activating Your Message Across the Tradigital Landscape
  • Creating a tradigital approach & lead generating digital tactics
  • Understanding the impact of your digital properties on your brand
  • Understanding the ABCs of owned versus paid versus earned media
*Webinar: Thursday, August 8 (1–2 p.m. Central)
Presenter: Jason Brown

Module 4: Preparing for What is Coming Next
  • Exploring the emerging technologies including predictive analytics, virtual reality, and artificial intelligence/conversational intelligence
  • Exploring how emerging technologies may impact: budget and staffing, MarTech stack, channels used, and attribution models
*Webinar – Tuesday, August 13 (1–2 p.m. Central)
Presenters: Kathy Divis, Brian Gresh
 
*All live webinars are recorded and available to access 24/7 within the course platform.

Click here to view the full course outline.

ASHRM Express: HRM Certificate Program Module I: Essentials in HRM


To pay by check or purchase order, click here to download the order form.

Date: Jul 29, 2019 - Jul 30, 2019

Description: Member $735 / Nonmember $899

ASHHRA Webinar: Thriving in Ambiguity: Using Emotional Intelligence to Develop Agility

Date: Jul 30, 2019 - Jul 30, 2019

Description: Presenters will describe some of the recent neuroscience around change and why it is hard for people to move away from the “how things have always been” mentality. HR leaders will be able to utilize emotional intelligence to facilitate effective change management.

SHSMD U 2019 Sponsored Webcast | Geek Out, Don’t Freak Out: How to Do More with Data

Date: Jul 30, 2019 - Jul 30, 2019


Description:


Geek Out, Don’t Freak Out: How to Do More with Data

Tuesday, July 30 | Noon–1:00 p.m. Central
Access information will be e-mailed to registrants prior to the call.

Your challenges are real: attract new patients, keep the ones you have, drive long-term patient loyalty…all while dealing with changing patient expectations and limited resources. Learn how you can better combine and leverage health care and non-health care data (including social determinants of health) to better understand and target new prospects, retain new and existing patients and activate them in their health outside of the clinical setting, building long term relationships and loyalty.
 
Join this webinar to hear: 
  • Insights from a new survey of 1,600 patients on key patient loyalty drivers, such as supporting holistic health and wellbeing 
  • How supplementing your clinical/claims data with consumer data will improve the success of your patient acquisition activities
  • How applying advanced analytics models can help you better predict consumers’ receptivity, preferred communications channels and likelihood to engage

ASHRM Express: HRM Certificate Program Module 2: Applications in HRM


To pay by check or purchase order, click here to download the order form.

Date: Jul 31, 2019 - Aug 01, 2019

Description: Member $735 / Nonmember $899

SHSMD U 2019 Webcast | The Future of Service Line Strategies

Date: Jul 31, 2019 - Jul 31, 2019


Description:
 
The Future of Service Line Strategies
Wednesday, July 31, 2019
*Recording released at 12 noon CT/1 p.m. ET/11 a.m. MT/10 a.m. PT  

This recorded webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Heal and Ascension. As health care evolves, service line strategy must be more integrated and aligned in order for organizations to differentiate themselves from competitors. Elizabeth and Mary will review a centralized and decentralized approach to service line strategy development and execution. They will also discuss change management principles for executive facilitation as well as how to apply project management tools and tactics. And finally, learn how to develop stronger teams through relationship management and skills required for a strategist to become the C-suites trusted advisor.

Learning Objective 1: Discover service line integration models including pros and cons
Learning Objective 2: How to effectively communicate for alignment
Learning Objective 3: Learn effective tactics for service line strategy execution

*This will be a pre-recorded webinar released at 12 noon CT on Wednesday, July 31. Registrants will be able to ask the presenters questions through a discussion board forum.

AONL CENP Essentials Review Course - September 2019 - Chicago, IL

Date: Aug 01, 2019 - Oct 04, 2019

Description: AONL CENP Essentials Review Course - September 2019 - Chicago, IL

AONL Certificate Program in Health Care Finance for Nurse Executives - September 2019

Date: Aug 01, 2019 - Nov 29, 2019

Description: AONL Certificate Program in Health Care Finance for Nurse Executives - September 2019

ASHRM Express: HRM Certificate Program Module 3: Advanced Forum in HRM


To pay by check or purchase order, click here to download the order form.

Date: Aug 05, 2019 - Aug 06, 2019

Description: Member $735 / Nonmember $899

AHRMM Webinar: Scanning 201

Date: Aug 07, 2019 - Aug 07, 2019


Description:
This webinar will be held on Wednesday, August 7 at 12:00 p.m. CST/1:00 p.m. ET. 
 
Management of inventory turns, reducing waste due to product expiration, and reducing inventory reconciliation adjustments are all possible thanks to the UDI barcode. Although scanning is a common practice throughout hospitals today with pharmaceuticals and patient identification, it’s relatively new for medical devices and supplies. Many health systems are still typing the UDI-DI into their EHR systems for medical devices. This practice is prone to human key entry error.
In the second installment of our scanning series, leading experts will discuss best practices for data capture and which approaches achieve the best outcomes based on potential use case scenarios. Our presenters will go in-depth to demonstrate the accuracy of data output, leading to increased confidence in clinical variation analysis and standardization discussions. In addition, we will explore software and hardware integration, visualize data modeling and identify areas where functionality can be maximized.
  
Learning Objectives: 
  • Determine the appropriate scanning approach for your organization based on leading practices use case scenarios and appropriate tools for each job (precursor to 301 with advanced technologies, situation requirements, etc.)
  • Describe to your team and c-Suite how scanning is used to drive accurate data analytics and standardization
  • Discuss data integration and how to maximize the functionality of various hospital software systems including EDI, Serial Shipping Container Code (SSCC), ERP and EHR systems and ultimate data standardization outcomes
Presenters: 
  • Mike Nolan, President, Automatic Identification Systems (AIS)
  • Rikki Jennings, Chief Nursing Informatics Officer, Zebra Technologies
  • Peter Casady, CEO, Champion Healthcare Technologies 
This webinar is sponsored by Zebra Technologies and Champion Healthcare Technologies.  
 

SHSMD U 2019 Sponsored Webcast | Marketing to the Modern Patient

Date: Aug 07, 2019 - Aug 07, 2019


Description:



Marketing to the Modern Patient

Wednesday, August 7 | 11 a.m. - 12 p.m. Central
Access information will be e-mailed to registrants prior to the call.

Would you like to better understand how to market to the modern patient? In this webinar, learn how you can leverage data insights from the USA TODAY NETWORK 2018 Health Care Survey to better reach patients. The digital world is complex, building and maintaining positive patient experiences has never been more important – or more challenging. Healthcare marketers that truly understand the modern patient journey will benefit from increased patient loyalty and retention rates, improved reputation, and deeper patient engagement to name a few. You will learn about key drivers impacting health care decisions, how to connect with more patients, and how to drive awareness across the entire patient journey.

 

Learning Objectives:

•            Understanding the modern patient and how to connect with them

•            Assessing key drivers impacting how patients make decisions

•            Outlining How data insights can inform your marketing decision-making

 

Simply Better Summer Gen Z Volunteers

Date: Aug 07, 2019 - Aug 07, 2019

AONL Customer Connections Webinar: Work/Life Balance Matters

Date: Aug 08, 2019 - Aug 08, 2019

Description: Representing two generations, millennial's entering and baby boomers exiting the nursing workforce, the presenters, who both have nationwide experiences to draw upon, offer perspectives on the role work/life balance strategies can play in recruiting and retaining nursing talent. They will provide real life examples of approaches to work/life balance that are gaining popularity with nurses today.

ASHHRA Webinar: Leading With Heart: The Compassion Component

Date: Aug 13, 2019 - Aug 13, 2019

Description: In this webinar, we will introduce a simple yet powerful concept that can transform your workplace from the inside out, not by doing anything new, but by doing things differently. Organizations need to put people at the very center of their corporate strategies and to develop leaders who have relationship-centric skills.

AHVRP Virtual CAVS Study Group Part I

Date: Aug 14, 2019 - Aug 14, 2019

SHSMD U 2019 Webcast | Building a Successful PR Strategy to Support a Brand Transformation

Date: Aug 14, 2019 - Aug 14, 2019


Description:
 
Building a Successful PR Strategy to Support a Brand Transformation
Wednesday, August 14, 2019
12 noon CT/1 p.m. ET/11 a.m. MT/10 a.m. PT
 
Rebranding the nation’s largest nonprofit health care system was a monumental undertaking that took Ascension more than three years to complete. Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
 
Johnny will walk participants through his team’s strategic approach to the rebrand at the national and market level, including media relations, internal communications, social media and event planning. Attendees will gain valuable insights on how to successfully manage PR for a brand transformation.

AHVRP Virtual CAVS Study Group Part II

Date: Aug 28, 2019 - Aug 28, 2019

SHSMD U 2019 Sponsored Webcast | Do Hospital Awards Drive Consumer Decisions?

Date: Aug 28, 2019 - Aug 28, 2019


Description:

 

Do Hospital Awards Drive Consumer Decisions?

Wednesday, August 28 | Noon–1:00 p.m. Central
Access information will be e-mailed to registrants prior to the call.

Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions. During this engaging discussion, you'll take a deep dive into data from an online survey that Wax conducted to reach 1,000 consumers nationwide and discover if promoting awards actually moves the needle. The data was equally collected across the four Census Bureau-designated regions and cross-tabulated by income, gender and age to provide meaningful insights to any U.S. hospital. Join us for a 60-minute presentation that will provide actionable insights to polish your brand and drive patient volume.

Learning Objectives:
1. Which award programs have the best marketing payback, and how to use them to support consumers' care decisions
2. Which regions and demographic groups respond most favorably to hospital awards
3. How quality awards inform how patients select their outpatient, emergency and specialty care providers
4. How to maximize ad dollars by promoting your awards to the right audience in the right channel
5. How the right messaging can ensure that your marketing efforts inspire action
 

SIZE DOESN’T MATTER: Big or Small Can Have It All!

Date: Sep 04, 2019 - Sep 04, 2019

AHE September 2019 CHEST Train the Trainer

Date: Sep 10, 2019 - Sep 12, 2019

Description: Children’s Medical Center Trinity Towers 1st floor Conference Room 2777 North Stemmons Highway Dallas, Texas

ETC Elites: Bringing High School Students to Healthcare

Date: Sep 18, 2019 - Sep 18, 2019

ASHHRA 2019 Annual Conference & Exposition

Date: Sep 21, 2019 - Sep 24, 2019

Description: ASHHRA 55th Annual Conference & Exposition | Sept. 24 - 24, 2019 | Chicago annual.ashhra.org/2019

SHSMD U 2019 Credential | Public Relations and Communications in Health Care

Date: Sep 23, 2019 - Oct 31, 2019


Description:

SHSMD U 2019 Credential | Public Relations and Communications in Health Care Settings
September 23 - October 31, 2019
24/7 Access

Stay at the forefront of health care communications so you can focus on effective strategies that inspire change.

SHSMD is now offering a new five-part credential series, created for professionals in health care communications and public relations. Expert faculty from inside and outside of the health care industry will share key trends impacting communication professionals, outlining what new skills are required to lead change, develop strategic frameworks, and get a seat at the table.  

This credential series will discuss internal communications strategies around change management and the evolution of the digital workspace, as well as external communications torpics on the merging world of brand journalism—earned, owned and paid. Faculty will then outline the importance of developing a strategic framework for communications efforts, including 1) framing the strategy, 2) goal setting, and 3) principals of evaluation (measuring the impact). A panel of seasoned communications professionals will also share their advice on how to get a seat at the table by serving as a trusted senior advisor and applying skills around influencing, selling ideas, and driving meaningful change.

In this series, participants will:
   Immerse in key trends impacting health care communications professionals from industry experts
   Build skills in developing strategic communication and change management solutions.
   Grow as trusted advisors and effective change agents

Apply these learnings to real-world challenges. The course will culminate with individual case studies developed during the course focused around a specific challenge. Faculty and fellow course attendees will provide counsel and input.

Use Case Assignment
At the start of the series, participants will be asked to identify a use case problem/challenge that they are currently facing in their role. Throughout the series, faculty will guide them through the process of identifying goals, implementation strategies, and evaluation steps for that use case. A template will be provided and introduced early in the course, and discussion questions and content throughout the course will help guide them through the template and use case process. Faculty and fellow course attendees will provide counsel and input and participants will walk away with an actionable plan for that use case, and template for future challenges. At the end of the course, attendees may be selected to share their use cases.

Course Outline
Pre-Course Work
   Complete SHSMD ADVANCE™ | Assess to identify skill gaps.
   Complete pre-assessment survey and identify use case challenge.

Pre-recorded Introduction Webcast (on demand)
   How the profession shifting and what are key themes to explore?
   Course agenda overview
   Use case assignment
Faculty: Donna Teach, Chief Marketing and Communication Officer, Nationwide Children’s Hospital

Module 1 | The Evolution of Internal Communication (The State of Health Care PR and Communications)
   Trends in internal communication—new skills, new roles
   Communication models for driving effective change
   Leaders and managers as conversationalists
   Storytelling and purpose-driven communication
   Trends in channels/Intranets
   Trends specific to health care professionals today
Faculty: Chris Gay, Principal, Bridge Consulting

Module 2 | External – Brand Journalism and Trends (The State of Health Care PR and Communications)
   Brand journalism, content marketing, storytelling—Regardless of what you call it, what do these communications approaches really mean for communicators?
   Merging the world of earned, owned, shared and paid—how to implement parts of the PESO model into your current communications program
   New health care communications trends—the new skills you need to learn to maximize your content including multi-channel amplification and measurement:
       Creating content is not enough—tricks to amplify your content and messages across multiple channels
       Measurement must-haves—how to show the value of your work to the C-suite
   Brand journalism and content best practices implemented by some of the top health care brands
Faculty: Lisa Arledge Powell, Principal, MediaSource

Module 3 | It’s All About Great Strategy: Strategic Frameworks for Communication Professionals
   Framing Strategy
   Goal Setting
   Principals of Evaluation – measuring impact of communication efforts
   Practical approaches to research and evaluation
Faculty: Donna Teach, Chief Marketing and Communication Officer, Nationwide Children’s Hospital

Module 4 | Panel Discussion: Leading Change and Getting a Seat at the Table
Hear from seasoned communications’ professionals building themselves as trusted and senior advisors. Learn how to earn influence, sell ideas, and drive meaningful change.

Panelists:
Rose Glenn, SVP, Communications & Chief Experience Officer, Henry Ford Health System
Kathleen Lewton, Fellow PRSA, Principal, Lewton, Seekins & Trester
Moderators: Chris Gay & Donna Teach

Module 5 | Sharing of Participant Case Studies
Three or four case studies will be presented by course participants.
Moderator: Donna Teach, Chief Marketing and Communication Officer, Nationwide Children’s Hospital

Certificate/Credential
A SHSMD Credential (certificate of completion and digital badge) will be awarded to those who successfully complete the use case assignment and all other course assignments (i.e. discussion board questions, SHSMD ADVANCE | Assess, pre-assessment survey).

Course Schedule
This series will include a total of five webinars related to the specific topics outlined below. Webcasts will be held on the Tuesdays from Noon–1:00 pm Central (1pm ET, 11am MT, 10am PT). The Panel Discussion will take place on Monday, October 21.

Webcast Dates (please mark your calendars)
   September 24 | Module 1: The Evolution of Internal Communication
   October 1     | Module 2: External – Brand journalism-the merging world of earned, owned and paid
      Week of October 7 Catch Up Week
   October 15   | Module 3: It’s all about Great Strategy – strategic frameworks for communication professionals
   October 21   | Module 4: Panel Discussion on leading Change and getting a seat at the table
   October 23   | Case Studies due
   October 29   | Module 5: Case study presentations

All live webinars are recorded and available for attendees to access 24/7.  

Additional Resources
This course will include a variety of additional resources including articles, white papers, and webinar recordings around the following topics related to communications and public relations:
   Advocacy Communications
   Creating Internal Advocates for Change
   Media Content Relationships
   Crisis Communications
   Employee Town Halls
   Storytelling
   Reputation Management
   Social Media
   Employee Engagement
   Community Relations
   Consumerism

Recognizing and Fighting Human Trafficking in a Healthcare Setting

Date: Oct 02, 2019 - Oct 02, 2019

SHSMD U 2019 Credential | Strategic Planning in Health Care

Date: Nov 04, 2019 - Jan 17, 2020


Description:
 SHSMD U 2019 Credential | Strategic Planning in Healthcare
Earn Your SHSMD Credential

November 4, 2019 – January 25, 2019
24/7 access
 
Due to popular demand, SHSMD is excited to offer the Strategic Planning in Healthcare online course series again! The series received an outstanding overall evaluation rating of 4.6/5 (with 5 being extremely satisfied). Hear what past participants said about the series:

This is was an excellent course! I feel I have the right tools to help lead my organization into a new 3 year strategic plan.
 
Thank you so much for offering this course! I learned so much from each session that I will be putting into practice. Very satisfied SHSMD member.
 
This course was the best online course that I have taken from any of my healthcare associations. No other course that I have ever seen has broke down the strategic planning process as well as this one has done. I will be able to use elements and reference slides from this course for years to come.
 
The series will offer two core courses plus self-paced electives that allow you to customize the program based on your areas of interest. See below for more detail.
 
Course 1: Strategic Planning Process and Content
November 5 - 16, 2018

This course will cover four modules, with each module including a live, 60 minute webcast and associated discussions questions/assignments. Registrants must also pass a short exam at the end of the course as part of the credential requirements.
Module 1: Designing an Effective Strategic Planning Process
Conference Call Tuesday, November 5 @ 12 noon CT
Module 2: Elements of a Strategic Plan
Conference Call Date Thursday, November 7 @ 12 noon CT
Module 3: Strategic Metrics (Key Performance Indicators)
Conference Call Date Tuesday, November 12 @ 12 noon CT
Module 4: Understanding Context and Being Future Focused
Conference Call Date Thursday, November 14 @ 12 noon CT
 
Electives Course
November 19, 2018–January 4, 2019

Registrants will have access to watch all electives, but must watch a minimum of four elective webcasts based on their interests, and complete/pass accompanying quiz. Participants have over two months to complete four elective modules.
 
Course 2: Successful Plan Execution
January 7-25, 2019

This course will cover four modules, with each module including a live, 60 minute webcast and associated discussions questions/assignments. Registrants must pass a short exam at the end of the course as part of the credential requirements.
Module 1: Communicating the Strategic Plan to Different Stakeholders
Conference Call Date Tuesday, January 7 @ 12 noon CT
Module 2: Developing a Tactical Plan
Conference Call Date Thursday, January 9 @ 12 noon CT
Module 3: Integrating and Aligning the Strategic Plan with Financial Planning
Conference Call Date Tuesday, January 14 @ 12 noon CT
Module 4: Using Bridging Worlds to Advance Plan Development
Conference Call Date Thursday, January 16 @ 12 noon CT
 
Only upon completion of all the credential requirements will registrants will receive a SHSMD Strategic Planning in Healthcare Credential. This includes completion of assignments, discussion board, exams, quizzes, and evaluations.

Engaging Corporations and Community Groups to Enhance the Patient Experience

Date: Nov 06, 2019 - Nov 06, 2019

AHE November 2019 CHEST Train the Trainer

Date: Nov 19, 2019 - Nov 21, 2019

Description: Baycare Health System Office 2985 Drew Street, First Floor Classroom 8 Clearwater, FL

AHE December 2019 CSCT Train the Trainer

Date: Dec 04, 2019 - Dec 06, 2019

Description: Andaz San Diego 600 F Street Training Room: Gallery San Diego, California 92101