ASHE Certifications: Certified Health Care Physical Environment Worker



Description: Get ASHE certified and show that you truly understand the complex health care physical environment. ASHE’s certified worker program is unique because it is focused on patient safety and is the only certification of its kind backed by the American Hospital Association. This is certification test only.

ASHE Certifications: Certified Health Care Physical Environment Worker ESPANOL



Description: Obtenga la certificación ASHE y demuestre que realmente comprende el complejo entorno físico del cuidado de la salud. El programa de trabajadores certificados de ASHE es único porque se centra en la seguridad del paciente y es la única certificación de este tipo respaldada por la American Hospital Association. Esta es la prueba de certificación solamente.

ASHE e-Learning: Application of NFPA 99 in Health Care Facilities



Description: Description: As many jurisdictions are beginning to adopt the 2012 edition of NFPA 99: Health Care Facilities Code, understanding this document is now more important than ever. This e-learning course provides an overview of the NFPA 99–2012 and identifies the significant changes from previous editions. Emphasis is placed on application of the Code in health care facilities.

ASHE e-Learning: Certified Health Care Facility Manager (CHFM) Exam Review



Description: Designed to give you an edge in preparation for the Certified Healthcare Facility Manager (CHFM) Exam, this online course will help you gain confidence in the five key competency areas of the CHFM test.

ASHE e-Learning: Electrical Systems for Heath Care Facilities



Description: This online course focuses primarily on hospital electrical systems, but is also applicable to other types of health care facilities where the electrical distribution system is required to be designed, constructed, and maintained with special provisions based on the care that is provided and health related services offered in that facility.

ASHE e-Learning: Finance & Budgeting for Health Care Facility Managers



Description: Budgeting is one of the most important aspects of health care facility management. We have all heard the saying, “do more with less.” But without an adequate understanding of finances and the language of business, facility managers may have a more difficult time meeting that demand.

ASHE e-Learning: Managing Life Safety (2012 Edition)



Description: Deciphering the various requirements of the Life Safety Code® and other standards is an intricate process. That is why ASHE created this e-learning course that will provide you and your team with the information and resources you need to manage your facility’s life safety program. This course ensures you have the necessary information and resources to successfully manage programs as standards.

ASHE e-Learning: Medical Gas Cylinder Storage



Description: The storage and use of medical gas cylinders is a seemingly simple task. However, there are several key regulations that will affect a hospital’s strategy for locating, storing, and using cylinders. This e-learning course will help guide users to understand the segregation of cylinders, the meaning of “in-use” physical storage, transfilling gases, transportation, signage, and labeling requirements

ASHE e-Learning: Test Your Code Knowledge



Description: Improve your compliance skill set by testing your code knowledge through an interactive game.

ASHE On Demand: Active Shooter - Best Practices for the Worst Case



Description: Take the quiz to ASHE On Demand: Active Shooter - Best Practices for the Worst Case video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: Most New Hospitals Guzzle Energy: Keys to Break the Pattern



Description: Take the quiz to ASHE On Demand: Most New Hospitals Guzzle Energy: Keys to Break the Pattern video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: NFPA 101: Chapter 43 Building Rehabilitation



Description: Take the quiz to ASHE On Demand: NFPA 101: Chapter 43 Building Rehabilitation video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: NFPA 99 2012 Update: Medical Gas and Vacuum Systems



Description: Take the quiz to ASHE On Demand: NFPA 99 2012 Update: Medical Gas and Vacuum Systems video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: NFPA 99 2012 Update: Risk Categories



Description: Take the quiz to ASHE On Demand: NFPA 99 2012 Update: Risk Categories video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: Today You Are Health Care Video



Description: Today You Are Health Care provides an overview of important issues in health care construction directed at construction workers who have not previously worked in the health care environment. This important tool is designed to be used by facility managers and hospital administration as part of an orientation program for construction workers.

ASHE Quick Training: Annual Visual Sprinkler Inspection



Description: NFPA 25 requires that the sprinkler system must be inspected annually. This course will test your knowledge on the types of problems that may be encountered during an annual visual sprinkler system inspection. Participants will be presented with a series of images which show various types of inspection problems. This course was created in conjunction with Viking Products.

ASHE Quick Training: Dry Sprinkler System



Description: Quick Training Courses are based on providing the learner with quick on-the-go training. The learner will gain knowledge without significant time commitment; the training should be concluded within 15-20 minutes. The courses will introduce the learner to the specific system, explain of why it is important for the system to work properly, and the steps for proper inspection.

ASHE Quick Training: Fire and Smoke Dampers



Description: Quick Training Courses are based on providing the learner with quick on-the-go training. The learner will gain knowledge without significant time commitment; the training should be concluded within 15-20 minutes. The courses will introduce the learner to the specific system, explain of why it is important for the system to work properly, and the steps for proper inspection.

ASHE Quick Training: Portable Fire Extinguishers



Description: In this course, learners will explore portable fire extinguisher inspection procedures and documentation for compliance, based on NFPA 10 Standard for Portable Fire Extinguishers, 2010 Edition. Learn the various agents used to extinguish a fire, the class types of fire extinguishers used for different types of fire hazards, and placement and location requirements.

ASHE Quick Training: Wet Pipe Sprinkler System



Description: In this course, you will learn about the basic components of Wet Pipe Sprinkler Systems, some of the requirements of NFPA 13, as well as NFPA 25 and how to inspect, test, and maintain a Wet Pipe System. This course was created in conjunction with Viking Products.

AONL Nurse Executive Fellowship 2019

Date: Nov 14, 2018 - Dec 31, 2019

Description: 2019 Nurse Executive Fellowship

AONL CIT Christ Hospital Health Network 2019

Date: Nov 15, 2018 - Jan 22, 2020

Description: AONL CIT Christ Hospital Health Network 2019

AONL Dynamic Leadership for Shared Governance - June 2019

Date: Nov 30, 2018 - Aug 01, 2019

AONL NMI - Cleveland, OH - August 13-15, 2019

Date: Nov 30, 2018 - Sep 20, 2019

Description: AONL NMI - Cleveland, OH - August 13-15, 2019

AONL ENLI - December 11-13, 2019 - Orlando, FL

Date: Jan 09, 2019 - Dec 31, 2019

Description: December 11-13, 2019. The Emerging Nurse Leader Institute prepares staff nurses, charge nurses and nurse coordinators to be the leaders of tomorrow.

AONL Finance and Business Skills for Nurse Managers - October 2019

Date: Jan 09, 2019 - Nov 29, 2019

Description: October 21, 2019. Strong financial skills are necessary to be an effective leader in today’s health care environment. The Finance and Business Skills for Nurse Managers program better equips nurse managers and other leaders for nursing finance management.

SHSMD U 2019 Health Care Marketing Credential | Marketing Plans, Communications & Market Research

Date: Apr 29, 2019 - Jun 28, 2019


Description:
 SHSMD U 2019 Credential| Health Care Marketing Plans,
Communications and Market Research
April 29 - June 28, 2019
 
Back by popular demand, SHSMD U is once again offering its Marketing in Health Care: Marketing Plans, Communications and Market Research, formerly the Health Care Marketing Certificate Series. NEW to the program this year is a digital and social media component under our Mastering Marketing Communications module. Facilitated by recognized experts in the field, this credential series consists of three SHSMD U Online Courses that will cover the essentials of health care marketing.
 
Part 1: Health Care Market Research
Dates: Monday, April 29 - Friday, May 17, 2019

This course will cover six (6) modules, with each module including a live, 60 minute calls and associated discussions questions/assignments. Registrants must also pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls. This two-week online course covers the following topics:
   The purpose of research
   How to design objectives-based research
   Data collection methods
   How to interpret data
   How to discern good data from bad data
Conference call dates: April 30, May 2, May 7, May 9, May 14, and May 16 | 12 p.m. - 1 p.m.CT

Part 2: Health Care Marketing Plans That Work
Dates: Monday, May 27–Friday, June 7, 2019

This course will cover four (4) modules, with each module including a live, 75 minute call and associated discussions questions/assignments. Registrants must pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls. NEW to this module is a digital media and social media component! This three-week online course will cover the following topics:
   The politics and process of creating a marketing plan
   How to conduct a market audit
   Key issues impacting marketing strategy in 2018
   Market positions
   Market strategies
   Examples of realistic, quantifiable objectives
   How to develop market actions    
Conference Call Dates: May 28, May 30, June 3 and June 5 | 11 a.m. –12:15 pm CT
 
Part 3: Mastering Marketing Communication
Dates: Monday, June 10–Friday, June 28, 2019

This course will cover three (3) modules, with each module including a live, 90 minute call and associated discussions questions/assignments. Registrants must also pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls. This two-week online course will cover the following topics:
   Integration of marketing research into the strategy development process
   Fundamentals of brand and service-line communication strategy
   Fundamentals of effective advertising
   Fundamentals of media planning and buying
   Fundamentals of Social Media
   Fundamentals of Digital Media
Conference Call Dates: June 12, June 19, and June 26 | Noon–1:00 pm CT

Part 4: Marketing Credential Series Electives
Dates: Monday, April 27 – Friday, June 28, 2019

Registrants of the series will have access to watch all eight elective webcasts, but must watch a minimum of three elective webcasts based on their interests, and complete/pass an accompanying quiz. Participants have the entire timeframe of the series (April 29–June 28) to watch and complete three electives from the following:
   Physician Relations as a Marketing Strategy: Best Practices for Success
   Demystifying CRM: Real World Basics for Starting Your CRM Journey
   How Much is that Health Care in the Window? Price as a Marketing Strategy
   The 60-Day Content Marketing Makeover
   “Remodeling” Your Existing Internal Communications Infrastructure!
   Content Creation: A Foundation for Telling Stories and Sharing Experiences
   Markitecture—MarComm Technology & Structure
   Recognizing Digital Media Fraud and Tracking Your Online Investments

SHSMD U 2019 On Demand Online Course | Orientation to Health Care

Date: Apr 29, 2019 - Dec 31, 2019


Description:

Orientation to Health Care 2019
On Demand

Comment from live attendee:
"This introduction course is very well organized and covers just the right amount of information to help professionals in the healthcare industry. Thank you!"

The U.S. health care delivery system is vast and always changing. Understanding its size, scope, and complexity can help improve the performance of anyone who works in health care. In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape. This course is intended for those who may have recently moved into health care from an outside industry or may just want an update on the U.S. health care system.  

In this on demand course, containing 6 hour-long webcasts, faculty will present on the following four areas of the health care system, highlighting their key characteristics, challenges, and future impact on health care:

  • Health Care Consumers
  • Insurers/Managed Care Organizations
  • Physicians
  • Hospitals and Post-Acute Care Facilities

Upon completing this course, you will be able to:

  • Describe the major structural elements of the American health care system
  • Determine the key drivers of the health care system
  • Identify the health care system’s major groups and their key characteristics
  • Understand the relationship among the key players in the health care system
  • Understand some economic fundamentals of the health care system

Each topic has two webcasts. The first webcast is focused on providing in-depth content around that specific topic, and the second webcast you can listen to the live informal Q&A and review the discussion board assignment comments.

AONL Customer Connections Webinar: Testing AMS Topclass Integration

Date: May 01, 2019 - Jul 01, 2019

Description: This webinar is to test just what in the heck is going on with AMS/Topclass. Fingers crossed this works.

AONL ENLI - Omaha- June 10-12, 2019

Date: May 01, 2019 - Jul 15, 2019

Description: The Emerging Nurse Leader Institute prepares staff nurses, charge nurses and nurse coordinators to be the leaders of tomorrow.

AONL Webinar: Pink Hair and Tattoos

Date: May 21, 2019 - Jun 30, 2019

Description: LIVE WEBINAR: May 22, 2019 This presentation details the story of one large academic health system’s realization that it was not keeping up with the times and outlines the journey led by nursing and human resource partners to move the organization from being rules-driven to culture-driven.

AONL Leadership Lab: 2019

Date: Jun 03, 2019 - Jan 31, 2020

Description: The is a fresh format for the leadership development of nurse managers—one that is grounded in peer-to-peer consultation and led by a facilitator who will maximize opportunities for managers to advise each other.

AONL CNML Essentials Review Course - September 2019

Date: Jun 10, 2019 - Oct 31, 2019

Description: The CNML Essentials Review Course is a one day course that assists participants in preparing for the CNML exam through a review of the four practice areas and practical application of the skills through group discussion. It also includes a review of test taking skills.

AONL ENLI - Sacramento - August 1-3, 2019

Date: Jun 10, 2019 - Aug 30, 2019

Description: The Emerging Nurse Leader Institute prepares staff nurses, charge nurses and nurse coordinators to be the leaders of tomorrow.

SHSMD U 2019 Sponsored Webcast | The Next Generation of Smarter Patient Acquisition & Retention through Best Next Action Insights

Date: Jun 18, 2019 - Jun 18, 2019


Description:


The Next Generation of Smarter Patient Acquisition & Retention through Best Next Action Insights

Tuesday, June 18 | 1:00 - 2:00 p.m. Central
Access information will be e-mailed to registrants prior to the call.

You’re given budget and directive to grow market share by 1%. Do you know where to focus, what the best investment is to achieve your growth goal, or exactly how or where to target consumers and providers? Today’s technology assumes you know the answers and jumps right in with engagement solutions to implement a wide variety of multi-channel, integrated marketing campaigns. But in the back of your mind, are you wondering if you’re focused on the right geography, service line, or even sub-service line and procedures?


It’s time for a critical shift into how we identify our top opportunities for growth. This transformation in marketing and provider outreach planning provides better insight in to your best next action, meaning performance metrics will improve and ROI will outpace previous periods. But where to start? With the right data and insights, applied in the right way. Join this webinar to learn how the next generation of patient acquisition and retention strategies are driven by best next action insights that combine data sources into a single market view.

At the end of the webcast, attendees will understand:
• How to identify their top market opportunities to meet strategic system goals
• Best practices for applying best next action insights in marketing and campaign planning
• Methods for working cross-functionally to achieve a bigger impact for less effort
• Foundational technology and skills needed to get started immediately
• Ways in which marketing demonstrates value and ROI to the broader health system

AONL Webinar: How to Write a Solid Abstract

Date: Jun 19, 2019 - Jun 19, 2019

Description: Learn how to write an abstract presentation for the AONL 2020 Annual Conference. Abstracts can be submitted in five different presentations - posters, podium, ignite, pop-up and collaborative conversations. Abstract submissions for the AONL 2020 Annual Conference open June 13.

PUT ME IN, COACH: Coaching and Mentoring for Excellence

Date: Jun 19, 2019 - Jun 19, 2019

SHSMD ADVANCE Credential |The New Data Landscape in Health Care: Advanced Analytics for Strategists 2019

Date: Jun 24, 2019 - Aug 09, 2019


Description:

The New Data Landscape in Health Care: Advanced Analytics for Strategists

June 24–August 9, 2019
24/7 access


Due to high demand and great feedback, SHSMD is excited to once again offer this credential series targeting our intermediate and senior level strategic planners working in hospitals/health systems. This series is not intended for consultants/vendors.

This series includes expert faculty who will present on four key topics around data analytics. Each module will include live webcasts, discussion board questions, application assignments, and access to additional resources, tools, and reports. Completion of all assignments and successfully passing the final exam will result in SHSMD ADVANCE™ Credential: Advanced Analytics for Health Care Strategists


Past respondent feedback:

"Thank you for everything! I found this course to be very helpful and I feel I learned a lot from the presenters and interactive discussions with my colleagues."

"This is exactly the course I was looking for to advance my skills as a strategic planner. Thank you for a job well done."

"Great variety of presenters and viewpoints!"


Module 1: New and Emerging Data Sets

Part 1: Webcast Monday, June 24 Noon CENTRAL | TBD, Evariant
In this comprehensive training session, we’ll discuss the past, present, and future of data. Learn how to leverage third party data, such as consumer digital behavior and claims data, to make the most of your existing clinical and financial data. In this session, we will explore opportunities for strategic planning and marketing programs, as well as understand data usage rights.

Part 2: Webcast Thursday, June 27, Noon CENTRAL | Presenter: Kyle Rose, Vice President of Optum Analytics, The Advisory Board
The role of strategic planning has evolved from decision support to decision leadership. As the data needs of health systems expand, strategic planners will be asked by their leadership team to draw meaningful insights from a growing cache of market data. Strategic planners must make sure their market assessments do not simply report market conditions, but actively surface the best growth opportunities and identify the strongest response to emerging market disruptions. We will identify new approaches to modernizing market assessments and highlight new analyses for making them more actionable. 

 

Module 2: Changing Landscape of Inpatient and Ambulatory World

Part 1: Webcast Monday, July 8, Noon CENTRAL | Presenters: Joy Henderson, National Directory Planning Solutions and Susan Shamoun, MPH, Product Manager, Planning Solutions with IBM Watson Health
Advances in technology, consumer preference and price transparency are all continuing to drive inpatient volume to the outpatient setting. Hospitals will need to plan facilities and resources in the appropriate setting to keep pace with this changing demand. By analyzing claims from one of the largest commercial claims databases available, Truven Health Analytics will answer the following questions and more to help you meet the needs of a continuously changing health care environment.

Part 2: Webcast Wednesday, July 10, Noon CENTRAL | Presenter: Joy Henderson, National Directory Planning Solutions and Susan Shamoun, MPH, Product Manager, Planning Solutions with IBM Watson Health
Learn strategic perspective on how to look at the macro drivers of shift to outpatient from a competitive, technological, and payment model perspective. 

 

Module 3: Rapid, Market-Specific Strategic Decision Making

Webcasts Monday, July 15 and Wednesday, July 17, Noon CENTRAL | Presenters: Joel Toledo, Associate Principal, Sg2 and and a provider-based speaker TBD
Often organizations get bogged down in the mire of analysis paralysis, incessant stakeholder buy in meetings, a “shiny object” approach to prioritization and/or cookie cutter strategies across markets. Sg2, along with a provided based presenter will provide insight to help you make strategic decisions quickly, based upon unique market factors and national health care trends.

 

Module 4: Data Visualization and Storytelling

Part 1: Webcast Monday, July 22, Noon CENTRAL | Presenter: Andrea Simon, Simon Associates Management Consultants
In this module we are concerned less about the “what” you find in the data and more about the “why.” This module is about how to conceptualize the meaning of the data and information so you have relevant insights that resonate with your audiences. It is important to understand how the brain takes data and converts it into stories to make sense of it, enable it to be visualized, and allows it to be shared among others. Further, there are different types of story themes that are important to think about as you frame the data into a story. For health care strategists, the importance of this module is in how we build visualizations and stories out of the data and information; which themes might work best; how to visually communicate them throughout your organization.


Part 2: Webcast Monday, July 29, Noon CENTRAL
 
Presenters: Lee Ann Lambdin, SVP of Healthcare Strategy, Stratasan and Kelly Meigs, Director of Marketing and PR, Tanner Health System
We will use a case study to demonstrate how to use Business Intelligence (BI) and geographic information system (GIS) tools to effectively build a strategic growth plan. First we’ll discover the right service line opportunities. Once the strategic opportunities have been identified, there are strategies that can be identified using BI and GIS, such as micro-market opportunities, physician strategies, and FSED development. Once illustrating how BI & GIS tools can be utilized to visualize data and draw meaningful insights, we will build a narrative suitable for presentation to upper management or a Board of Directors for your strategic growth initiatives.

 

 

 

Each module will include live webcasts, discussion board questions, application assignments, and access to additional resources, tools, and reports. Completion of all assignments and successfully passing the final exam will result in a SHSMD ADVANCE™ Credential: Advanced Analytics for Health Care Strategists.

 

IFDHE Trends LGBTQ Policies and Practices

Date: Jun 25, 2019 - Jun 25, 2019


Description:
Participants will gain an understanding of what best practices, strategies and resources have proved most effective in hospitals to improve LGBTQ patient care.

AHRMM Webinar: Clinical Benchmarking: Aligning Supply Chain Initiatives with Clinical Outcomes

Date: Jun 26, 2019 - Jun 26, 2019


Description:
This webinar will be held on June 26 from 12-1pm Central Time / 1-2pm Eastern Time. 
 
In today’s environment where quality of care and cost of care are being so heavily scrutinized, clinical benchmarking is an invaluable tool for healthcare organizations. As health care organizations strive to reduce costs and improve quality, it is necessary to collaborate with your physician and clinician leadership regarding the utilization of clinical benchmarking data. Clinical benchmarking allows leaders to recognize how their performance compares to like-facilities across the nation and clinical peers, so they can better control care and cost across the organization.

This webinar will explore leading practices for clinical buy-in based on subject matter and outline pitfalls to avoid. We will discuss the data sets necessary to mine and present to clinicians in order to maximize success and organically develop procedure formularies to drive consistent care and maximize the highest quality.
 
Learning Objectives: 
  • Identify resources or vendors for which to partner to mine and aggregate data 
  • Describe what data sets are necessary to mine and present to clinicians, depending on your organization’s politics, audience and adaptability to change 
  • Identify utilization opportunities that are aligned with performance improvement
  • Discuss potential pitfalls of clinical benchmarking and how to avoid them 
Speaker:
  •  Kelli McRory, Director, Strategic Sourcing - Clinical, Jefferson Health
 
 

AONL Customer Connections Webinar: High-Touch Care Enabled by a High-Tech Solution

Date: Jun 26, 2019 - Jun 26, 2019

Description: A recent study from Texas Health Resources and SONIFI Health reveals Digital Whiteboards outperform traditional marker boards in accuracy, completeness, time efficiency and patient satisfaction. The use of EMR-integrated displays enabled improved nurse and patient interactions and positively impacted patient outcomes. This webinar will discuss the study methods and review the observed outcomes.

AHRMM Webinar: Telehealth: Supply Chain's Role in the New Health Care Landscape

Date: Jul 11, 2019 - Jul 11, 2019


Description:
This webinar will be on July 11 at 12:00 p.m. Central / 1:00 p.m. Eastern. 
 
Health care delivery options are moving forward at record speed, from the hospitals and urgent care to clinics and home health. Telehealth is here to stay and supply chain must be aware of happenings within their communities and their own health care organizations. Larger health care organizations and those in rural communities with limited access to health care are already using telehealth services widely. This introductory education session will discuss telehealth services and its various modes, how supply chain can contribute to telehealth success, and what steps are needed to maintain that success.
 
Learning Objectives:  
  • Discuss the basics of telehealth, marketplace happenings and how telehealth has expanded delivery options that position health care systems to be successful in a risk-based environment of the future.
  • Explain the implication of industry changes as it may relate to the supply chain and provide key insights into the risk of not adapting to the changing environment requiring a truly mobile supply chain.
  • Provide insight into ways that the supply chain may evolve and expand their role taking advantage of the consumer trends that are demanding more virtual care services.
Speakers: 
  •  Vance Moore, President Business Integration, Mercy Virtual
  • Brian Wayling, Assistant Vice President, Telehealth Services, Intermountain Healthcare 
 

SHSMD U 2019 Credential | Creating a Winning Digital Strategy in a Tradigital World

Date: Jul 22, 2019 - Aug 16, 2019


Description:

Creating a Winning Digital Strategy in a “Tradigital” World
SHSMD Credentials 
July 22–August 16, 2019
24/7 Access

SHSMD is excited to offer a new online credential course for our health care marketers and communicators who are looking to develop or refresh their digital strategy using a “tradigital” approach. According to MarketingWeek.com, “Tradigital is the fusion of traditional and digital. When applied to marketing, it effectively means applying traditional principles of marketing and branding to the digital space in order to gain competitive advantage.” Our expert faculty from Greystone.Net and Brown Parker & DeMarinis Advertising (BPD) will share their insights on the current state of digital marketing and emerging technologies. They will then outline a roadmap to help you start or revamp your digital strategy, and provide ways to create effective and scalable content. You will then learn how to share content tactics and activation ideas using a tradigital approach. The course will end with an overview of what’s coming next and how to prepare.

A variety of health care providers will share real world case examples and resources that apply these insights. Guest speakers will include Lannie Byrd, Chief Operating Officer Team SI; Sharon Line Clary, Vice President of Marketing, AdventHealth; Matt Gunther, Healthcare Consumer Strategy, Product Management, Optum, and Brian Gresh, President, Loyal.

The course will cover the following four topic modules, which include webinars, case examples, discussion board assignments, and access to a library of additional resources (conference session recordings, templates, white papers, articles, etc.). Completion of all course requirements will result in a SHSMD Credential in Digital Strategy and a digital badge.

Module 1: Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care
Part 1:
  • Understanding the current state of digital marketing in/out of health care and the major trends impacting marketers
  • Inventory of marketing techniques/technology, how they work together and the importance of an integrated marketing technology
  • Positioning/Aligning staff and other resources to meet new needs
*Webinar: Tuesday, July 23 (1–2 p.m. Central)
Presenters: Kathy Divis, Lannie Byrd

Part 2:
  • Picking a pilot project, setting reasonable goals and selling it to the C-Suite/Speaking CEO language
  • Creating an attribution model and ROI model
  • Selling through your budget
*Webinar: Thursday, July 25 (1–2 p.m. Central)
Presenters: Jason Brown, Sharon Line Clary

Assignment (Week of July 29): Picking your pilot project.

Module 2: Telling Your Story to Drive Results
  • Developing an effective and scalable content strategy
  • Creating a powerful, dynamic messaging matrix
  • Understanding how data analysis is used to guide strategy and content
*Webinar: Tuesday, August 6 (1–2:15 p.m. Central)
Presenters: Jason Brown, Matt Gunther

Module 3: Activating Your Message Across the Tradigital Landscape
  • Creating a tradigital approach & lead generating digital tactics
  • Understanding the impact of your digital properties on your brand
  • Understanding the ABCs of owned versus paid versus earned media
*Webinar: Thursday, August 8 (1–2 p.m. Central)
Presenter: Jason Brown

Module 4: Preparing for What is Coming Next
  • Exploring the emerging technologies including predictive analytics, virtual reality, and artificial intelligence/conversational intelligence
  • Exploring how emerging technologies may impact: budget and staffing, MarTech stack, channels used, and attribution models
*Webinar – Tuesday, August 13 (1–2 p.m. Central)
Presenters: Kathy Divis, Brian Gresh
 
*All live webinars are recorded and available to access 24/7 within the course platform.

Click here to view the full course outline.

ASHRM Express: HRM Certificate Program Module I: Essentials in HRM


To pay by check or purchase order, click here to download the order form.

Date: Jul 29, 2019 - Jul 30, 2019

Description: Early Member $635 / Early Nonmember $799 Regular Member $735 / Regular Nonmember $899

ASHHRA Webinar: Thriving in Ambiguity: Using Emotional Intelligence to Develop Agility

Date: Jul 30, 2019 - Jul 30, 2019

Description: Presenters will describe some of the recent neuroscience around change and why it is hard for people to move away from the “how things have always been” mentality. HR leaders will be able to utilize emotional intelligence to facilitate effective change management.

SHSMD U 2019 Sponsored Webcast | Geek Out, Don’t Freak Out: How to Do More with Data

Date: Jul 30, 2019 - Jul 30, 2019


Description:


Geek Out, Don’t Freak Out: How to Do More with Data

Tuesday, July 30 | Noon–1:00 p.m. Central
Access information will be e-mailed to registrants prior to the call.

Your challenges are real: attract new patients, keep the ones you have, drive long-term patient loyalty…all while dealing with changing patient expectations and limited resources. Learn how you can better combine and leverage health care and non-health care data (including social determinants of health) to better understand and target new prospects, retain new and existing patients and activate them in their health outside of the clinical setting, building long term relationships and loyalty.
 
Join this webinar to hear: 
  • Insights from a new survey of 1,600 patients on key patient loyalty drivers, such as supporting holistic health and wellbeing 
  • How supplementing your clinical/claims data with consumer data will improve the success of your patient acquisition activities
  • How applying advanced analytics models can help you better predict consumers’ receptivity, preferred communications channels and likelihood to engage

ASHRM Express: HRM Certificate Program Module 2: Applications in HRM


To pay by check or purchase order, click here to download the order form.

Date: Jul 31, 2019 - Aug 01, 2019

Description: Early Member $635 / Early Nonmember $799 Regular Member $735 / Regular Nonmember $899

SHSMD U 2019 Webcast | The Future of Service Line Strategies

Date: Jul 31, 2019 - Jul 31, 2019


Description:
 
The Future of Service Line Strategies
Wednesday, July 31, 2019
12 noon CT/1 p.m. ET/11 a.m. MT/10 a.m. PT  

This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Heal and Ascension. As health care evolves, service line strategy must be more integrated and aligned in order for organizations to differentiate themselves from competitors. Elizabeth and Mary will review a centralized and decentralized approach to service line strategy development and execution. They will also discuss change management principles for executive facilitation as well as how to apply project management tools and tactics. And finally, learn how to develop stronger teams through relationship management and skills required for a strategist to become the C-suites trusted advisor.

Learning Objective 1: Discover service line integration models including pros and cons
Learning Objective 2: How to effectively communicate for alignment
Learning Objective 3: Learn effective tactics for service line strategy execution

AONL CENP Essentials Review Course - September 2019 - Chicago, IL

Date: Aug 01, 2019 - Oct 04, 2019

Description: AONL CENP Essentials Review Course - September 2019 - Chicago, IL

AONL Certificate Program in Health Care Finance for Nurse Executives - September 2019

Date: Aug 01, 2019 - Nov 29, 2019

Description: AONL Certificate Program in Health Care Finance for Nurse Executives - September 2019

ASHRM Express: HRM Certificate Program Module 3: Advanced Forum in HRM


To pay by check or purchase order, click here to download the order form.

Date: Aug 05, 2019 - Aug 06, 2019

Description: Early Member $635 / Early Nonmember $799 Regular Member $735 / Regular Nonmember $899

ASHRM Express: CPHRM Exam Preparation Course


To pay by check or purchase order, click here to download the order form.

Date: Aug 07, 2019 - Aug 08, 2019

Description: Early Member $635 / Early Nonmember $799 Regular Member $735 / Regular Nonmember $899

Simply Better Summer Gen Z Volunteers

Date: Aug 07, 2019 - Aug 07, 2019

SHSMD U 2019 Webcast | Building a Successful PR Strategy to Support a Brand Transformation

Date: Aug 14, 2019 - Aug 14, 2019


Description:
 
Building a Successful PR Strategy to Support a Brand Transformation
Wednesday, August 14, 2019
12 noon CT/1 p.m. ET/11 a.m. MT/10 a.m. PT
 
Rebranding the nation’s largest nonprofit health care system was a monumental undertaking that took Ascension more than three years to complete. Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
 
Johnny will walk participants through his team’s strategic approach to the rebrand at the national and market level, including media relations, internal communications, social media and event planning. Attendees will gain valuable insights on how to successfully manage PR for a brand transformation.

SHSMD U 2019 Sponsored Webcast | Do Hospital Awards Drive Consumer Decisions?

Date: Aug 28, 2019 - Aug 28, 2019


Description:

 

Do Hospital Awards Drive Consumer Decisions?

Wednesday, August 28 | Noon–1:00 p.m. Central
Access information will be e-mailed to registrants prior to the call.

Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions. During this engaging discussion, you'll take a deep dive into data from an online survey that Wax conducted to reach 1,000 consumers nationwide and discover if promoting awards actually moves the needle. The data was equally collected across the four Census Bureau-designated regions and cross-tabulated by income, gender and age to provide meaningful insights to any U.S. hospital. Join us for a 60-minute presentation that will provide actionable insights to polish your brand and drive patient volume.

Learning Objectives:
1. Which award programs have the best marketing payback, and how to use them to support consumers' care decisions
2. Which regions and demographic groups respond most favorably to hospital awards
3. How quality awards inform how patients select their outpatient, emergency and specialty care providers
4. How to maximize ad dollars by promoting your awards to the right audience in the right channel
5. How the right messaging can ensure that your marketing efforts inspire action
 

SIZE DOESN’T MATTER: Big or Small Can Have It All!

Date: Sep 04, 2019 - Sep 04, 2019

AHE September 2019 CHEST Train the Trainer

Date: Sep 10, 2019 - Sep 12, 2019

Description: Children’s Medical Center Trinity Towers 1st floor Conference Room 2777 North Stemmons Highway Dallas, Texas

ETC Elites: Bringing High School Students to Healthcare

Date: Sep 18, 2019 - Sep 18, 2019

ASHHRA 2019 Annual Conference & Exposition

Date: Sep 21, 2019 - Sep 24, 2019

Description: ASHHRA 55th Annual Conference & Exposition | Sept. 24 - 24, 2019 | Chicago annual.ashhra.org/2019

SHSMD U 2019 Credential | Public Relations and Communications in Health Care

Date: Sep 23, 2019 - Oct 31, 2019


Description:

SHSMD U 2019 Credential | Public Relations and Communications in Health Care Settings
September 23 - October 31, 2019
24/7 Access

Stay at the forefront of health care communications so you can focus on effective strategies that inspire change.

SHSMD is now offering a new five-part credential series, created for professionals in health care communications and public relations. Expert faculty from inside and outside of the health care industry will share key trends impacting communication professionals, outlining what new skills are required to lead change, develop strategic frameworks, and get a seat at the table.  

This credential series will discuss internal communications strategies around change management and the evolution of the digital workspace, as well as external communications torpics on the merging world of brand journalism—earned, owned and paid. Faculty will then outline the importance of developing a strategic framework for communications efforts, including 1) framing the strategy, 2) goal setting, and 3) principals of evaluation (measuring the impact). A panel of seasoned communications professionals will also share their advice on how to get a seat at the table by serving as a trusted senior advisor and applying skills around influencing, selling ideas, and driving meaningful change.

In this series, participants will:
   Immerse in key trends impacting health care communications professionals from industry experts
   Build skills in developing strategic communication and change management solutions.
   Grow as trusted advisors and effective change agents

Apply these learnings to real-world challenges. The course will culminate with individual case studies developed during the course focused around a specific challenge. Faculty and fellow course attendees will provide counsel and input.

Use Case Assignment
At the start of the series, participants will be asked to identify a use case problem/challenge that they are currently facing in their role. Throughout the series, faculty will guide them through the process of identifying goals, implementation strategies, and evaluation steps for that use case. A template will be provided and introduced early in the course, and discussion questions and content throughout the course will help guide them through the template and use case process. Faculty and fellow course attendees will provide counsel and input and participants will walk away with an actionable plan for that use case, and template for future challenges. At the end of the course, attendees may be selected to share their use cases.

Course Outline
Pre-Course Work
   Complete SHSMD ADVANCE™ | Assess to identify skill gaps.
   Complete pre-assessment survey and identify use case challenge.

Pre-recorded Introduction Webcast (on demand)
   How the profession shifting and what are key themes to explore?
   Course agenda overview
   Use case assignment
Faculty: Donna Teach, Chief Marketing and Communication Officer, Nationwide Children’s Hospital

Module 1 | The Evolution of Internal Communication (The State of Health Care PR and Communications)
   Trends in internal communication—new skills, new roles
   Communication models for driving effective change
   Leaders and managers as conversationalists
   Storytelling and purpose-driven communication
   Trends in channels/Intranets
   Trends specific to health care professionals today
Faculty: Chris Gay, Principal, Bridge Consulting

Module 2 | External – Brand Journalism and Trends (The State of Health Care PR and Communications)
   Brand journalism, content marketing, storytelling—Regardless of what you call it, what do these communications approaches really mean for communicators?
   Merging the world of earned, owned, shared and paid—how to implement parts of the PESO model into your current communications program
   New health care communications trends—the new skills you need to learn to maximize your content including multi-channel amplification and measurement:
       Creating content is not enough—tricks to amplify your content and messages across multiple channels
       Measurement must-haves—how to show the value of your work to the C-suite
   Brand journalism and content best practices implemented by some of the top health care brands
Faculty: Lisa Arledge Powell, Principal, MediaSource

Module 3 | It’s All About Great Strategy: Strategic Frameworks for Communication Professionals
   Framing Strategy
   Goal Setting
   Principals of Evaluation – measuring impact of communication efforts
   Practical approaches to research and evaluation
Faculty: Donna Teach, Chief Marketing and Communication Officer, Nationwide Children’s Hospital

Module 4 | Panel Discussion: Leading Change and Getting a Seat at the Table
Hear from seasoned communications’ professionals building themselves as trusted and senior advisors. Learn how to earn influence, sell ideas, and drive meaningful change.

Panelists:
Rose Glenn, SVP, Communications & Chief Experience Officer, Henry Ford Health System
Kathleen Lewton, Fellow PRSA, Principal, Lewton, Seekins & Trester
Moderators: Chris Gay & Donna Teach

Module 5 | Sharing of Participant Case Studies
Three or four case studies will be presented by course participants.
Moderator: Donna Teach, Chief Marketing and Communication Officer, Nationwide Children’s Hospital

Certificate/Credential
A SHSMD Credential (certificate of completion and digital badge) will be awarded to those who successfully complete the use case assignment and all other course assignments (i.e. discussion board questions, SHSMD ADVANCE | Assess, pre-assessment survey).

Course Schedule
This series will include a total of five webinars related to the specific topics outlined below. Webcasts will be held on the Tuesdays from Noon–1:00 pm Central (1pm ET, 11am MT, 10am PT). The Panel Discussion will take place on Monday, October 21.

Webcast Dates (please mark your calendars)
   September 24 | Module 1: The Evolution of Internal Communication
   October 1     | Module 2: External – Brand journalism-the merging world of earned, owned and paid
      Week of October 7 Catch Up Week
   October 15   | Module 3: It’s all about Great Strategy – strategic frameworks for communication professionals
   October 21   | Module 4: Panel Discussion on leading Change and getting a seat at the table
   October 23   | Case Studies due
   October 29   | Module 5: Case study presentations

All live webinars are recorded and available for attendees to access 24/7.  

Additional Resources
This course will include a variety of additional resources including articles, white papers, and webinar recordings around the following topics related to communications and public relations:
   Advocacy Communications
   Creating Internal Advocates for Change
   Media Content Relationships
   Crisis Communications
   Employee Town Halls
   Storytelling
   Reputation Management
   Social Media
   Employee Engagement
   Community Relations
   Consumerism

Recognizing and Fighting Human Trafficking in a Healthcare Setting

Date: Oct 02, 2019 - Oct 02, 2019

Engaging Corporations and Community Groups to Enhance the Patient Experience

Date: Nov 06, 2019 - Nov 06, 2019

AHE November 2019 CHEST Train the Trainer

Date: Nov 19, 2019 - Nov 21, 2019

Description: Baycare Health System Office 2985 Drew Street, First Floor Classroom 8 Clearwater, FL

AHE December 2019 CSCT Train the Trainer

Date: Dec 04, 2019 - Dec 06, 2019

Description: Andaz San Diego 600 F Street Training Room: Gallery San Diego, California 92101