ASHE e-Learning: Application of NFPA 99 in Health Care Facilities



Description: Description: As many jurisdictions are beginning to adopt the 2012 edition of NFPA 99: Health Care Facilities Code, understanding this document is now more important than ever. This e-learning course provides an overview of the NFPA 99–2012 and identifies the significant changes from previous editions. Emphasis is placed on application of the Code in health care facilities.

ASHE e-Learning: Certified Health Care Facility Manager (CHFM) Exam Review



Description: Designed to give you an edge in preparation for the Certified Healthcare Facility Manager (CHFM) Exam, this online course will help you gain confidence in the five key competency areas of the CHFM test.

ASHE e-Learning: Electrical Systems for Heath Care Facilities



Description: This online course focuses primarily on hospital electrical systems, but is also applicable to other types of health care facilities where the electrical distribution system is required to be designed, constructed, and maintained with special provisions based on the care that is provided and health related services offered in that facility.

ASHE e-Learning: Finance & Budgeting for Health Care Facility Managers



Description: Budgeting is one of the most important aspects of health care facility management. We have all heard the saying, “do more with less.” But without an adequate understanding of finances and the language of business, facility managers may have a more difficult time meeting that demand.

ASHE e-Learning: Managing Life Safety (2012 Edition)



Description: Deciphering the various requirements of the Life Safety Code® and other standards is an intricate process. That is why ASHE created this e-learning course that will provide you and your team with the information and resources you need to manage your facility’s life safety program. This course ensures you have the necessary information and resources to successfully manage programs as standards.

ASHE e-Learning: Medical Gas Cylinder Storage



Description: The storage and use of medical gas cylinders is a seemingly simple task. However, there are several key regulations that will affect a hospital’s strategy for locating, storing, and using cylinders. This e-learning course will help guide users to understand the segregation of cylinders, the meaning of “in-use” physical storage, transfilling gases, transportation, signage, and labeling requirements

ASHE e-Learning: Test Your Code Knowledge



Description: Improve your compliance skill set by testing your code knowledge through an interactive game.

ASHE On Demand: Active Shooter - Best Practices for the Worst Case



Description: Take the quiz to ASHE On Demand: Active Shooter - Best Practices for the Worst Case video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: Most New Hospitals Guzzle Energy: Keys to Break the Pattern



Description: Take the quiz to ASHE On Demand: Most New Hospitals Guzzle Energy: Keys to Break the Pattern video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: NFPA 101: Chapter 43 Building Rehabilitation



Description: Take the quiz to ASHE On Demand: NFPA 101: Chapter 43 Building Rehabilitation video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: NFPA 99 2012 Update: Medical Gas and Vacuum Systems



Description: Take the quiz to ASHE On Demand: NFPA 99 2012 Update: Medical Gas and Vacuum Systems video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: NFPA 99 2012 Update: Risk Categories



Description: Take the quiz to ASHE On Demand: NFPA 99 2012 Update: Risk Categories video. Once registration is completed, you will receive the login information email immediately to take the quiz.

ASHE On Demand: Today You Are Health Care Video



Description: Today You Are Health Care provides an overview of important issues in health care construction directed at construction workers who have not previously worked in the health care environment. This important tool is designed to be used by facility managers and hospital administration as part of an orientation program for construction workers.

ASHE Quick Training: Medical Gas Cylinders



Description: NFPA 25 requires that the sprinkler system must be inspected annually. This course will test your knowledge on the types of problems that may be encountered during an annual visual sprinkler system inspection. Participants will be presented with a series of images which show various types of inspection problems. This course was created in conjunction with Viking Products.

AONL CIT Christ Hospital Health Network 2019

Date: Nov 15, 2018 - May 30, 2020

Description: AONL CIT Christ Hospital Health Network 2019

AONL Leadership Lab: 2019

Date: Jun 03, 2019 - Mar 02, 2020

Description: The is a fresh format for the leadership development of nurse managers—one that is grounded in peer-to-peer consultation and led by a facilitator who will maximize opportunities for managers to advise each other.

AONL Certificate Program in Health Care Finance for Nurse Executives - September 2019

Date: Aug 01, 2019 - May 15, 2020

Description: AONL Certificate Program in Health Care Finance for Nurse Executives - September 2019

AONL ENLI - Chicago, IL - August 4-6, 2020

Date: Nov 01, 2019 - Sep 04, 2020

Description: The Emerging Nurse Leader Institute prepares staff nurses, charge nurses and nurse coordinators to be the leaders of tomorrow. This three-day course takes place August 4-6, 2020.

AONL ENLI - Houston, TX - December 9-11, 2020

Date: Nov 01, 2019 - Jan 08, 2021

Description: The Emerging Nurse Leader Institute prepares staff nurses, charge nurses and nurse coordinators to be the leaders of tomorrow. This three-day course takes place December 9-11, 2020.

AONL Finance and Business Skills for Nurse Managers - September 24, 2020

Date: Nov 01, 2019 - Oct 30, 2020

Description: Strong financial skills are necessary to be an effective leader in today’s health care environment. The Finance and Business Skills for Nurse Managers program better equips nurse managers and other leaders for nursing finance management. This course will take place September 24, 2020.

AONL Health Care Finance for Nurse Executives Certificate Program - July 23-24, 2020

Date: Nov 01, 2019 - Jan 01, 2021

Description: AONL, in partnership with the Healthcare Financial Management Association (HFMA), offers this Certificate in Health Care Finance for Nurse Executives course. The certificate program includes the two-day event, web-based learning and collaboration and individual project plan development. The two-day event takes place July 23-24, 2020.

AONL NMI - Pittsburgh, PA - September 15-17, 2020

Date: Nov 01, 2019 - Oct 23, 2020

Description: Nurse Manager Institute (NMI) is a three-day interactive program that combines lecture, discussion, experiential learning and self-assessment. This course will take place September 15-17, 2020.

AONL NMI - Portland, OR - April 27-29, 2020

Date: Nov 01, 2019 - May 29, 2020

Description: Nurse Manager Institute (NMI) is a three-day interactive program that combines lecture, discussion, experiential learning and self-assessment. This course will take place April 27-29, 2020.

AONL Nurse Director Fellowship 2020

Date: Nov 01, 2019 - Dec 31, 2020

Description: AONL Nurse Director Fellowship 2020

AONL Nurse Executive Fellowship 2020

Date: Nov 01, 2019 - Dec 31, 2020

AONL Nurse Manager Fellowship 2020

Date: Nov 01, 2019 - Dec 31, 2020

Description: AONL Nurse Manager Fellowship 2020

AONL CNML Essentials Review Course - January 2020

Date: Dec 03, 2019 - Feb 29, 2020


Description:
The Certified Nurse Manager and Leader (CNML) exam is built on the four practice areas of financial management; human resource management; performance improvement; and strategic management and technology.

AONL Leadership Lab: 2020

Date: Dec 04, 2019 - Dec 31, 2020

Description: The is a fresh format for the leadership development of nurse managers—one that is grounded in peer-to-peer consultation and led by a facilitator who will maximize opportunities for managers to advise each other.

AONL CNML Essentials Review Course - May 2020

Date: Jan 01, 2020 - Jun 12, 2020


Description:
This course will take place on May 14, 2020.
The CNML Essentials Review Course is a one day course that assists participants in preparing for the CNML exam through a review of the four practice areas and practical application of the skills through group discussion. It also includes a review of test taking skills.

AONL CNML Essentials Review Course - August 2020

Date: Jan 30, 2020 - Oct 08, 2020


Description:
This course will take place on August 20, 2020. The CNML Essentials Review Course is a one day course that assists participants in preparing for the CNML exam through a review of the four practice areas and practical application of the skills through group discussion. It also includes a review of test taking skills.

SHSMD ADVANCE Credential | Effective Storytelling in Health Care 2020 - On Demand

Date: Feb 07, 2020 - Dec 31, 2020


Description:
Great marketing is storytelling, and nowhere else does storytelling garner more emotion than in health care. After all, we are sharing stories that provide hope, instill trust, and inspire people to take action. Stories can save lives. In all healthcare organizations, there are a myriad of stories waiting to be uncovered, but being able to find the right angle, the right data and the right channels for sharing the stories (at the right time) is essential. Just as importantly, the stories and their messages must properly reflect your brand's personality and content strategy, compliment all other communications, and align with your strategic goals. And when they do, you begin to build a "brand narrative" that impacts both internal and external audiences.
 
SHSMD is excited to offer this new Advance Credential Series The Power of Effective Storytelling in Health Care On Demand, narrated by expert storytellers, who will guide you through the process of storytelling and share a variety of best practices in and out-of-industry.  You will walk away from this course with many actionable ideas ready to be implemented, including:
 
1.    How to develop your storytelling team across organizational silos to uncover data and content
2.    An understanding of narrative arc and the importance of tying the story to your brand and content strategy
3.    Determining which stories to select, which channels to utilize, and how to create and promote them (iPhone video versus Facebook or blog or all of them)
4.    Metrics for measuring your storytelling success and how to report these findings through internal storytelling methods
5.    How other marketers, both in and outside the healthcare industry, are using stories to advance their brands

This course will consist of six live webcasts, additional resources (articles, checklists, templates), discussion board assignments spurring the sharing of best practices, and a final exam. Completion of all assignments and successfully passing the exam will result in a SHSMD Advance Credential in Health Care Storytelling.

SHSMD Education 2020 On Demand Course | Financial Management for Health Care Planners

Date: Feb 07, 2020 - Dec 31, 2020


Description:

Financial Management for Health Care Planners
2020 On Demand Course
24/7 Access

Health care organizations operate like any business and rely on strong financial management. The process works best when finance and strategic planners’ systems are aligned. In this course you will learn:

  • The importance of financial acuity in health care and how to strategically address financial planning in a time of disruption.

  • How to build stronger a relationship with the finance department

  • Ways to leverage the interdependence between strategic and financial planning

  • All of these elements are critical to a health care organization’s success.

 

Course Overview 

The following modules will be covered in this on demand, self-paced course. All live webinars from the 2019 live program were recorded and are available to access 24/7 within the course platform. Modules include webinars, discussion boards and access to a library of additional resources (conference session recordings, templates, white papers, articles, etc.):

 

Module 1: Integrated Strategic-Financial Planning in a Time of Disruption

The disruptive health care environment puts new pressures or organizations’ financial well-being: They need to perform at a top level of efficiency at a time when volume and payment are under pressure and expenditures are growing faster than revenue. At the same time, they need to begin making unprecedented investments in transforming for a future that requires a new digital platform and involves extraordinarily large new competitors. This presentation shows the new level of integrated strategic-financial planning that will be necessary—one that defines the performance needs of today and establishes the financial boundaries and scenarios for successfully staging investments for the future.

  • Changing competitive landscape: entrance of large new competitors focusing on outpatient and telehealth
  • Imperatives of health care transformation in the now, near, and far
    • Now: Improve cost structure, assess scale, identify trapped capital, identify capabilities needed for the future
    • Near: Map financial plan that times shift of investment from strategies for the “now” to strategies for the “far”
    • Far: Achieve system that differentiates on cost and access, develop transformative health care delivery platform
  • Process of identifying strategic priorities for new capabilities, matching priorities to financial needs, and timing shift of financial resources to those new capabilities

 Presenter: Jeffrey B. Kilpatrick

 

Module 2: Building a Stronger Relationship Between Strategic and Financial Planners

Effectively leveraging the interdependence between strategic planning and financial planning is critical to a health care organization’s success. However financial planners and strategic planners often have different educational and experiential backgrounds, speak different languages, and are separated organizationally.

A strategic plan is only as good as a leadership team’s ability to successfully implement the key initiatives outlined in the document. And a strong financial component that includes capital and operational investments, impact on annual operating expenses and revenues, and overall return on investment is essential to ensure sustainability and long-term success. This session will focus on the important working relationship between strategic planners and their counterparts in finance, who provide critical insights and information necessary for successful planning.

Key Takeaways:

  • Better relationships between Finance and Planning are at the heart of successful planning processes and plan implementation
  • Finance’s involvement in the planning process must be effectively choreographed to achieve desired results

Presenter: Burl Stamp

Module 3: Integrating Strategic and Financial Planning

Effectively leveraging the interdependence between strategic planning and financial planning is critical to a health care organization’s success. Fiscal policy and the financial plan should frame the parameters for strategic planning and the strategic plan should enhance the organization’s financial position. This is a long-term dynamic relationship. However financial planners and strategic planners often have different educational and experiential backgrounds, speak different languages, and are separated organizationally.

 

Presenter: Thomas R. Miller, PhD, MBA

 

Module 4: Case Study

The final webinar will be a case study review applying the insights shared in modules 1-3.

 

AONL Finance and Business Skills for Nurse Managers - June 2020

Date: Feb 13, 2020 - Aug 14, 2020


Description:
Strong financial skills are necessary to be an effective leader in today’s health care environment. The Finance and Business Skills for Nurse Managers program better equips nurse managers and other leaders for nursing finance management. This course will take place June 23, 2020.

AHRMM Webinar: Reducing the Risk of Medical Device Misconnections

Date: Feb 27, 2020 - Feb 27, 2020


Description:
This webinar will be on February 27 at 12:00 p.m. Central / 1:00 p.m. Eastern. 
 
Clinical quality and outcomes can be drastically improved, along with avoidance of negative effects to your organization by preventing adverse events resulting from small bore device misconnections. These misconnections have caused unimaginably disastrous consequences to patients and their families (as well as clinicians), and supply chain leaders must insist on their prevention. This webinar will focus on the new ISO 80369 small bore connectors and why the FDA, CMS, and Joint Commission all strongly encourage adoption. Learn how to begin educating your clinicians and implementation of a successful conversion of all small-bore connectors to the new ISO 80369 compliant connectors, beginning with enteral feeding, ISO 80369-3.
 
Learning Objectives:  
  • Understand the new ISO 80695 small bore connector standards and their creation
  • Explain the new enteral feeding specific standard ISO 80695-3 and its effect on your facility
  • Discuss how to begin making preparations for the conversion to the new standards and future standards with your team
Speakers: 
  • Mike Cusack, Executive Director, GEDSA
 

SHSMD Education 2020 Online Course | The Art and Science of An Agency Search

Date: Mar 09, 2020 - Apr 10, 2020


Description:

SHSMD Education 2020| The Art and Science of an Agency Search

At some point in time almost every marketing department will identify a need for support from outside their organization. And so it begins – the challenge of finding the right partner and building a strong, collaborative and successful relationship. This online course will present a staged process that will help participants learn how to:

  • Determine your organization’s needs and how various agency models can answer them.
  • Identify and source potential partners. Develop, field and assess RFI's and RFP's, and position your search team for success.
  • Evaluate RFP submissions, manage the finalist evaluation process  Onboard your new partner and ground your new relationship to foster and promote a successful partnership.

The course will offer reference tools to help organizations tackle all aspects of a search, from assessing your needs to RFP examples, evaluation matrixes, and an onboarding checklist and more!

 
Webinar Dates:
Module 1: Tuesday, March 10, 2020 / Noon-1pm CT
Module 2: Tuesday, March 17, 2020 / Noon-1pm CT
Module 3: Tuesday, March 24, 2020 / Noon-1pm CT
Module 4: Tuesday, March 31, 2020 / Noon-1pm CT
Module 5: Tuesday, April 7, 2020 / Noon-1pm CT

All webinars are recorded and shared in case you cannot attend the live session!

AONL Affiliate Meeting - March 18, 2020

Date: Mar 18, 2020 - Mar 18, 2020

Description: AONL Affiliate Meeting - March 2020

ASHHRA Webinar: Prepare Your Health Care Workforce for the Skills Economy

Date: Mar 18, 2020 - Mar 18, 2020

Description: How do you overcome this skills crisis, retain top talent, and build a modern learning experience that enriches every moment of the employee life cycle? Register for this webinar to find out. Learn about the research and best practices on how HR strategies are evolving to meet the demands of today and beyond.

Customer Engagement Strategies

Date: Mar 18, 2020 - Mar 18, 2020

Description: Speaker: Sabra Shields Center Sioux Falls, SD

AONL Webinar: 2020 Call for Nominations

Date: Mar 25, 2020 - Mar 25, 2020

Description: AONL 2020 Call for Nominations Webinar

SHSMD Education 2020 On-Demand Course | Orientation to Health Care

Date: Mar 30, 2020 - May 29, 2020


Description:

SHSMD Education 2020 On-Demand| Orientation to Health Care

 

The U.S. healthcare delivery system is vast and always changing. Understanding its size, scope, and complexity can help improve the performance of anyone who works in health care. In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape. This course is intended for those who may have recently moved into healthcare from an outside industry or may just want an update on the U.S. health care system. 

Faculty will present on the following four key areas of the health care system, including their key characteristics, challenges, and future impact on health care:

  1. Health care Consumers
  2. Insurers/Managed Care Organizations
  3. Hospitals and Post-Acute Care Facilities
  4. Physicians

You will have self-paced access to all course materials from the 2020 live session including webinar recordings, presentation slides, discussion forum posts and all other additional resources

Upon completing this course, you will be able to:

  • Describe the major structural elements of the American health care system
  • Determine the key drivers of the health care system
  • Identify the health care system’s major groups and their key characteristics
  • Understand the relationship among the key players in the health care system
  • Understand some economic fundamentals of the health care system


AHRMM Webinar: ACO Risk-based Managed Care Agreements and the Impact on Provider – Supplier Relationships

Date: Mar 31, 2020 - Mar 31, 2020


Description:
This webinar will be on March 31 at 12:00 p.m. Central / 1:00 p.m. Eastern. 
 
Accountable Care Organizations (ACOs) have matured over the past decade to become one of the key pathways to developing risk-based managed care agreements aimed at addressing patient centered value of care. There is a continuum of contracting models that ACOs engage in from pay-for-performance incentives to global capitation. As ACOs move up this continuum creating alignment between the supply chain and clinicians is an opportunity to improve safety, outcomes, and reduce costs.  

How do ACO’s translate their risk-based managed care agreements into meaningful supplier-provider value-based contracting relationships? Certainly the need to address cost savings with access to the appropriate and necessary technologies required to provide the best of care will be a high priority. How do these supplier contracts add more value to the required care management model necessary to provide the highest level of care? How does the supply chain team assure physicians that they will be able to access the highest quality products and technologies to advance care under these risk-based managed care agreements?  

These questions and their implications will be explored further as the accelerating environment of risk-based managed care evolves. As part of this presentation, we will examine the preparedness that will be essential to “ready” the supply chain profession to respond to this new environment ahead.
 
Learning Objectives:  
  • Obtain a clear picture of the current and future state of Accountable Care Organizations (ACOs).
  • List the key challenges of value/risk-based managed care agreements and the key implications to supplier-provider contracting arrangements.
  • Create a readiness state within a supply chain department to address future value/risk-based contracting arrangements.
Speakers: 
  • Thomas Lubotsky, Vice President Supply Chain, Allina Health
  • Lee Sacks, M.D., Retired Chief Medical Officer, Advocate Aurora Health
 

A Tale of Two Hospitals: How a New Hospital and a 107 Year Hospital Work Together to Cultivate Volunteers

Date: Apr 01, 2020 - Apr 01, 2020

AONL Industry Insights Webinar: Using Gamification to Improve the Human Experience

Date: Apr 01, 2020 - Apr 01, 2020


Description:
Gamification is a contemporary way to increase user engagement in a platform to hard-wire behavior changes by utilizing game elements such as competition, achievement awards, status levels in a non-game environment. We discuss how a gamified platform provides real-time, direct feedback from patients and families to reduce impacts of burnout, improve employee engagement, enhance patient experience.

Your Story + Your Perception = Your Volunteer Patient Engagement Program

Date: Apr 08, 2020 - Apr 08, 2020

Description: Speaker: Beth Daddario, CAVS Inspira Medical Center Vineland and Elmer and Health Center in Bridgeton, Vineland, N.J

AHRMM Webinar: Capturing High Quality Data for High Quality Patient Care

Date: Apr 15, 2020 - Apr 15, 2020


Description:
This webinar will be on April 15 at 12:00 p.m. Central / 1:00 p.m. Eastern. 
 
High quality data collected through Point-of-Care Scanning (POC) gives providers more accurate information that will assist in delivering higher quality of care. With unique device identifiers becoming readily available for medical devices due to U.S. FDA UDI requirements, hospitals need to capitalize on this new source of data. By implementing POC scanning, hospitals can identify expired or recalled products as well as populate medical device data into patient’s Electronic Health Records (EHRs). Join this webinar to learn the benefits of scanning at point-of-care and role you can play in improving data quality to support patient safety.
 
Learning Objectives:  
  • Appraise the value a point-of-care scanning system could bring to their organization
  • List the key steps to plan and implement a point-of-care scanning system
  • Recognize the important role they play in improving data quality
Speakers: 
  • Beth Wells, Senior Director, Community Engagement, GS1 US
  • Salil Joshi, Senior Director, Partnerships, GS1 US
 

SHSMD Education 2020 | Health Care Marketing Credential | Marketing Plans, Communications & Market Research

Date: Apr 27, 2020 - Jun 26, 2020


Description:

SHSMD Education online courses

Health Care Marketing Plans, Communications and Market Research 

SHSMD Credentials
Monday, April 27 - Friday, June 26, 2020
24/7 Access

Registrants will receive webinar access instructions and additional information via email on Friday, April 24, 2020.


Webinar Dates and Course Overview

All course webinars are recorded and available 24/7 for those that cannot attend the live session

Facilitated by recognized experts in the field, this credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

Part 1: Market Research | April 27-May 15, 2020

This course will cover four modules, with each module including a live, 60 minute call and associated discussions questions/assignments. You must also pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls. This two-week online course will cover the following topics:

  • The purpose of research
  • How to design objectives-based research
  • Data collection methods
  • How to interpret data
  • How to discern good data from bad data

Introduction/Module 1: Tuesday, April 28, 2020 @ Noon-1pm CT/ 1-2pm ET
Module 2: Thursday, April 30, 2020 @ Noon-1pm CT/ 1-2pm ET
Module 3: Tuesday, May 5, 2020 @ Noon-1pm CT/ 1-2pm ET
Module 4 Part 1: Thursday, May 7, 2020 @ Noon-1pm CT/ 1-2pm ET
Module 4 Part 2: Tuesday, May 12, 2020 @ Noon-1pm CT/ 1-2pm ET
Module 5: Case Study: Thursday, May 14, 2020 @ Noon-1pm CT/ 1-2pm ET


 

Part 2: Health Care Marketing Plans That Work | May 25-June 5, 2020

NEW THIS YEAR

You will receive a PDF copy of Marketing Plans That Work ($75 value!) via email prior to the start of Part 2

This course will cover four modules, with each module including a live, 75 minute calls and associated discussions questions/assignments. You must also pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls. This two-week online course covers the following topics:

  • The politics and process of creating a marketing plan
  • How to conduct a market audit
  • Key issues impacting marketing strategy in 2019
  • Market positions
  • Market strategies
  • Examples of realistic, quantifiable objectives
  • How to develop market actions

Module 1: Tuesday, May 26, 2020 @ 11am-12:15pm CT / Noon- 1:15pm ET
Module 2: Thursday, May 28, 2020 @ 11am-12:15pm CT / Noon- 1:15pm ET
Module 3: Tuesday, June 2, 2020 @ 11am-12:15pm CT / Noon- 1:15pm ET
Module 4: Thursday, June 4, 2020 @ 11am-12:15pm CT / Noon- 1:15pm ET


Part 3: Marketing Communications | June 8-June 26, 2020

This course will cover three modules, with each module including a live, 90 minute call and associated discussions questions/assignments. You must pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls. This two-week online course will cover the following topics:

  • Integration of marketing research into the strategy development process
  • Fundamentals of brand and service-line communication strategy
  • Fundamentals of effective advertising
  • Fundamentals of media planning and buying
  • Fundamentals of Social Media
  • Fundamentals of Digital Media

Module 1: Tuesday, June 9, 2020 @ Noon-1:30pm CT / 1-2:30pm ET
Module 2: Tuesday, June 16, 2020 @ Noon-1:30pm CT / 1-2:30pm ET
Module 3: Tuesday, June 23, 2020 @ Noon-1:30pm CT / 1-2:30pm ET


Part 4: Marketing Credential Series Electives | April 27-June 26, 2020

You will have access to watch all eight elective webcasts, but must watch a minimum of three elective webcasts based on your interests, and complete/pass an accompanying quiz. You have the entire length of the series to watch and complete your three electives. Topics include:

  • Physician Relations as a Marketing Strategy: Best Practices for Success
  • Demystifying CRM: Real World Basics for Starting Your CRM Journey
  • How Much is that Health Care in the Window? Price as a Marketing Strategy
  • The 60-Day Content Marketing Makeover
  • “Remodeling” Your Existing Internal Communications Infrastructure!
  • Content Creation: A Foundation for Telling Stories and Sharing Experiences
  • Markitecture—MarComm Technology & Structure
  • Recognizing Digital Media Fraud and Tracking Your Online Investments

 


Digital Credential

Marketing Digital Badge

Completion of all course requirements will result in a SHSMD Credential in Health Care Marketing.




 

Meeting Community Needs: Volunteering, Shadowing and Education in Healthcare

Date: May 06, 2020 - May 06, 2020

Description: Speaker: Magdalena Scanlan, CAVS Advocate Aurora Health Park Ridge, IL

Lend an Ear: Volunteers Positively Influencing the Patient Experience Culture

Date: May 13, 2020 - May 13, 2020

Description: Speakers: Stacey Green, CAVS & Peggy Lennon, MSN, RN, NE-BC Greenwich Hospital - YNHHS Greenwich, CT

Millennials: Working With Them and Learning From Them

Date: May 20, 2020 - May 20, 2020

Description: Speaker: Amy Whary Tel Hai Retirement Community Honey Brook, PA

AONL Advocacy Day 2020

Date: Jun 04, 2020 - Jun 04, 2020


Description:
AONL Advocacy Day gives you the opportunity to talk directly to your legislators about the challenges facing your patients and your community. We encourage nurses from all levels and settings to participate in Advocacy Day.
Registration includes a hot breakfast and admission to the welcome and
congressional receptions.  

A Toolbox to Balance Life & Work

Date: Jun 10, 2020 - Jun 10, 2020

Description: Speaker: Nanette D. Spedden CentraState Healthcare System Freehold, NJ

SHSMD Education 2020 Credential | Creating a Winning Digital Strategy in a Tradigital World

Date: Jul 13, 2020 - Aug 28, 2020


Description:


Creating a Winning Digital Strategy in a “Tradigital” World
SHSMD Credentials 
July 13–August 21, 2020
24/7 Access

SHSMD is excited to offer a new online credential course for our health care marketers and communicators who are looking to develop or refresh their digital strategy using a “tradigital” approach. According to MarketingWeek.com, “Tradigital is the fusion of traditional and digital. When applied to marketing, it effectively means applying traditional principles of marketing and branding to the digital space in order to gain competitive advantage.” Our expert faculty from Greystone.Net and Brown Parker & DeMarinis Advertising (BPD) will share their insights on the current state of digital marketing and emerging technologies. They will then outline a roadmap to help you start or revamp your digital strategy, and provide ways to create effective and scalable content. You will then learn how to share content tactics and activation ideas using a tradigital approach. The course will end with an overview of what’s coming next and how to prepare.

A variety of health care providers will share real world case examples and resources that apply these insights. Guest speakers will include Lannie Byrd, Chief Operating Officer Team SI; Sharon Line Clary, Vice President of Marketing, AdventHealth, and Brian Gresh, President, Loyal.

The course will cover the following four topic modules, which include webinars, case examples, discussion board assignments, and access to a library of additional resources (conference session recordings, templates, white papers, articles, etc.). Completion of all course requirements will result in a SHSMD Credential in Digital Strategy and a digital badge.

Module 1: Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care
Part 1:
  • Understanding the current state of digital marketing in/out of health care and the major trends impacting marketers
  • Inventory of marketing techniques/technology, how they work together and the importance of an integrated marketing technology
  • Positioning/Aligning staff and other resources to meet new needs
*Webinar: Tuesday, July 13 (1–2 p.m. Central)
Presenters: Kathy Divis, Lannie Byrd

Part 2:
  • Picking a pilot project, setting reasonable goals and selling it to the C-Suite/Speaking CEO language
  • Creating an attribution model and ROI model
  • Selling through your budget
*Webinar: Thursday, July 16  (1–2 p.m. Central)
Presenters: Jason Brown, Sharon Line Clary

Assignment (Week of July 20): Picking your pilot project/use case.

Module 2: Telling Your Story to Drive Results
  • Developing an effective and scalable content strategy
  • Creating a powerful, dynamic messaging matrix
  • Understanding how data analysis is used to guide strategy and content
*Webinar: Thursday, July 23 (1–2:15 p.m. Central)
Presenter: Jason Brown

Week of August 4: Catch up week (no webinar)

Module 3: Activating Your Message Across the Tradigital Landscape
  • Creating a tradigital approach & lead generating digital tactics
  • Understanding the impact of your digital properties on your brand
  • Understanding the ABCs of owned versus paid versus earned media

    Projects DUE this week!
*Webinar: Tuesday, August 11 (1–2 p.m. Central)
Presenter: Jason Brown


Module 4: Preparing for What is Coming Next
  • Exploring the emerging technologies including predictive analytics, virtual reality, and artificial intelligence/conversational intelligence
  • Exploring how emerging technologies may impact: budget and staffing, MarTech stack, channels used, and attribution models
*Webinar – Tuesday, August 18 (1–2 p.m. Central)
Presenters: Kathy Divis, Brian Gresh

Week of August 17:  Peer Reviews due

 
*All live webinars are recorded and available to access 24/7 within the course platform.


Connecting Generations Through the World of Volunteerism that can Create Change

Date: Aug 05, 2020 - Aug 05, 2020

Description: Speaker: Fran Waller, MS MultiCare Tacoma, WA

If You Build It, They Will Come

Date: Aug 12, 2020 - Aug 12, 2020

Description: Speaker: Jennifer Loew Mayo Clinic, Eau Claire, Wisconsin

ASHHRA 2020 Annual Conference & Exposition

Date: Aug 22, 2020 - Aug 25, 2020

Description: ASHHRA 56th Annual Conference & Exposition | Aug. 22 - 25, 2020 | Denver annual.ashhra.org/2020

Well-Rounded: A Fresh Approach to Training Volunteers for Inpatient Service

Date: Sep 30, 2020 - Sep 30, 2020

Description: Speaker: Kristina B. Baggott, MBA Augusta University Health System Augusta, GA

All Aboard the Failboat: How Embracing Failure Creates Leadership Success

Date: Oct 07, 2020 - Oct 07, 2020

Description: Speaker: Chris Perez Atrium Health Charlotte, NC

Digital Sherpa

Date: Oct 28, 2020 - Oct 28, 2020

Description: Speakers: LaWanda Byrd and Andrea Conners Moffitt Cancer Center & PEN Tampa, Fla.

Innovating your Volunteer Program Using Photography to Transform and Inspire

Date: Dec 02, 2020 - Dec 02, 2020