Population health will fundamentally transform how healthcare organizations serve communities. As marketers and communicators, we must be prepared for our focus and priorities to evolve as well.

Helping people adopt healthier behaviors is a cornerstone of population health, and we are ideally suited to be catalysts for this type of positive change. After all, successful marketing and communications campaigns involve changing the way someone thinks, feels, or acts.

This new SHSMD guide provides practical information and tools to help you design a population health plan that is consistent with your organization’s mission and strategic goals. It can empower you to maximize your role and heighten the importance of marketing and communications within your hospital or health system.