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With SHSMD’s By the Numbers, get the data you need to inform your decision making and validate and strengthen your efforts. The all-new sixth edition of SHSMD’s essential benchmarking report answers the most frequently asked questions about budgets and structure, responsibilities, and staffing levels of health care marketing and communications departments, including:
  • How are marketing and communications departments structured in hospitals and health systems?
  • For which functions do marketing departments hold primary responsibility?
  • How many full-time equivalents (FTEs) typically staff each department?
  • How are marketing and communications budgets allocated?
  • How do health care organizations measure the return on investment (ROI) for their marketing and communications initiatives?  
  • How do marketing and communications departments use various technology and social media?
By the Numbers provides a snapshot of today’s health care marketing communications environment, which you can use to assess your organization’s operations, understand how peer departments function, and identify opportunities to enhance your marketing and communications functions. New this edition: Gain helpful insights into merger and acquisition activity, outsourcing, branding, and languages and translation services.
Count on SHSMD for the data and insights you need today for the success you desire tomorrow.
Please note that this product will be fulfilled by SHSMD (not the AHA Online Store). If you have questions or would like additional information, please contact SHSMD directly at or 312.422.3888.