1. Information We Collect and How We Use It
AHA collects information from several sources. Our Web server automatically collects the domain name and Internet Protocol (“IP”) address for each visitor to our websites. We collect information about the usage of our websites. In addition, we may request or require you to provide personally identifiable information and/or create an account in order to access certain services or engage in certain activities on a website. The information collected depends on how you choose to use our services and our websites, as detailed below.
a. Commonly Accepted Practices
Information collected may be used for commonly accepted practices, including:
1. Product service fulfillment, such as the use of addresses for shipping and credit card information for payment;
2. Sending electronic publications to online subscribers;
3. Administration of our websites and monitoring usage of our websites;
4. Internal operations, such as the use of identity-verification technologies, and the review of server logs;
5. Legal compliance and public purposes, such as subpoena compliance and credit reporting; and
6. Marketing of products and services to you by AHA, such as the recommendation of products or the delivery of coupons based upon prior purchases.
b. Information Collected to Create an Account
There are times when AHA may request or require you to create an account with us in order to obtain certain services. In such cases we may collect user name or ID and password information from you. We use this information to verify users' identities in order to prevent unauthorized access to users' personal information. AHA allows account holders to elect to have the website remember their login information between visits so they do not have to log in each time. This is done by checking a box labeled "remember me" on the login page. This feature requires the placement of a small text file called a cookie (see next section) on the user’s hard drive. The cookie tells the site that the user has logged in before.
d. Email Addresses and Mailing Lists
AHA collects and uses the email addresses and mailing addresses of its members for purposes of providing membership benefits and services to members, see also 2. Members’ Information below. We may use your e-mail address or other personally identifiable information to send commercial or marketing messages to you regarding AHA’s products or services. In addition, we may also use your name, mailing address, e-mail address, or other personally identifiable information (i) to send commercial or marketing messages on behalf of our affiliated organizations or on behalf of unrelated third parties, and/or (ii) in a mailing list sold to third parties for the marketing of their products and services. For example, we may share contact information you provide when you register for a conference or webinar with conference exhibitors or webinar sponsors so that they may send you commercial messages. You may opt-out of such disclosures as provided below.
Our online surveys may ask respondents for contact and other personally identifiable information, along with demographic information. The ways in which such information may be used will be described in the survey materials. We also may use contact data from our surveys to send the user information about AHA products and services.
f. Information from Other Sources
The information we collect is gathered from several sources. Such sources may include, but are not limited to: membership enrollment; conference, webinar, distance learning and other event registration; website visits; newsletter and magazine subscriptions; and product sales. We may combine the information you submit when using one of our services with information (i) collected from your use of other AHA services, (ii) collected by AHA affiliated organizations, or (iii) obtained from third parties. For certain services, we may give you the opportunity to opt out of combining such information.
2. Members’ Information
3. Third Party Advertisers and Links
AHA does not provide any personally identifiable information to these third party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. You should consult the respective privacy policies of these third party ad servers and ad networks for more information on their practices and for instructions on how to opt-out of certain practices.
AHA’s websites and publications contain many links to other websites. These other websites may send their own cookies to users, collect data or solicit personal information. AHA is not responsible for the privacy practices or the content of these other websites. Please check with the other sites to determine their privacy policies and how they may collect or use information.
4. Information Sharing
In the unlikely event that AHA or one of its affiliated organizations is acquired, or substantially all of the assets of AHA or one of its affiliated organizations are acquired, by a third party either in a sale, bankruptcy court proceeding or otherwise it is possible that personal information of website users and customers would be one of the assets transferred. In such an event, AHA would take reasonable steps to require the third party to maintain our privacy policies and practices.
5. Information Security
Please understand that no one can give an absolute assurance that information intended to be maintained as private, whether transmitted via the Internet or otherwise, cannot be accessed inappropriately or unlawfully by third parties. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a computer. We have taken and will continue to take reasonable steps to ensure the secure and safe transmission of your personal information.
6. Children’s Privacy
The AHA website is not intended for children under eighteen (18) years of age. AHA does not knowingly solicit or collect personal information from or about any such children, and AHA does not knowingly market its products or services to any such children. If AHA becomes aware that it has inadvertently received personal information from a User under the age of eighteen (18), it will delete such personal information from its records.
IF FOR ANY REASON AHA WOULD LIKE TO USE THE INFORMATION YOU HAVE SUBMITTED FOR SUBSTANTIALLY DIFFERENT PURPOSES OTHER THAN THOSE OUTLINED AT THE TIME YOU ORIGINALLY SUBMITTED YOUR INFORMATION, AHA WILL AFFIRMATIVELY REQUEST PERMISSION FROM YOU TO USE SUCH DATA FOR THOSE SUBSTANTIALLY DIFFERENT PURPOSES.
8. Accessing and Updating Personal Information
At your request, we will make a reasonable, good faith effort to provide you with access to your personal information, to correct data if it is inaccurate or to delete such data at your request, if it is not otherwise required to be retained by law or for legitimate business purposes.
When making a request, individual users are asked to identify themselves and the information requested to be accessed, corrected or removed. We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical, or for which access is not otherwise required. Correcting or removing data is done free of charge to the user unless doing so requires a disproportionate effort. After deleting your information from active servers, copies may remain in our backup system.
9. Contact Information and Opt-Out Requests
We also welcome users' requests not to receive certain forms of communication from AHA and third parties and not to have certain information shared with nonaffiliated third parties. If you prefer that we not disclose your personally identifiable information to nonaffiliated third parties, you may request us not to make those disclosures (except as required by law) by contacting us as follows. If you elect to opt out of certain disclosures, we may not be able to offer you certain services and products. Please note that personally identifiable information does not include publicly available information that is lawfully made available to the general public from federal, state or local government records, widely distributed media or disclosures to the general public required by law.
By email at firstname.lastname@example.org
By phone at 312-422-3000
By mail at: Attn: Website Privacy
Office of the General Counsel
American Hospital Association
155 N. Wacker Dr., Suite 400
Chicago, IL 60606
10 . Listservs and Social Media Sites
AHA may offer opportunities to its members and others to share information and participate in social networking on AHA websites or AHA may participate in social media sites maintained by others. Please consult the applicable Social Media Policy before participating in any social networking or content sharing activity.
11. Conditions of Use and Terms of Sale