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ASHE e-Learning: Electrical Distribution Course

Description: Description: This online course focuses primarily on hospital electrical systems, but is also applicable to other types of health care facilities where the electrical distribution system is required to be designed, constructed, and maintained with special provisions based on the care that is provided and health related services offered in that facility. Single Registration

SHSMD U On Demand Online Course "HOW TO MANAGE CRISES: Effective Communication & Reputation Management Strategies"

Date: Feb 06, 2017 - Dec 31, 2018
Description: Delve into the specifics of managing crises on traditional and digital platforms in this month-long, six session webinar series. Gain insight on what to expect when managing a crisis for executive and/or board leadership and how to prepare for crisis of the future. Participants will learn from the latest research, best practices and real life examples of proven successes in various industries.
Single Registration

AONE Foundation Children's Initiative Working Group

Date: Oct 09, 2017 - Oct 01, 2018
Description: AONE Foundation Children's Initiative Working Group
Single Registration

Techniques to Improve HPC Volunteer Programs

Date: Jan 04, 2018 - May 17, 2018
Single Registration

SHSMD U 2018 | Healthcare Marketing Credential: Marketing Plans, Communications & Market Research

Date: Jan 16, 2018 - Jun 15, 2018
Single Registration
Description:
Back by popular demand, SHSMD U is once again offering its Healthcare Marketing Credential: Marketing Plans, Communications and Market Research, formerly the Healthcare Marketing Certificate Series. NEW to the program this year is a digital and social media component under our Mastering Marketing Communications module. Facilitated by recognized experts in the field, this credential series consists of three SHSMD U Online Courses that will cover the essentials of healthcare marketing.
 
Part 1: Healthcare Marketing Plans That Work
Dates: Monday, April 9–Friday, April 20, 2018
This course will cover four modules, with each module including a live, 75 minute calls and associated discussions questions/assignments. Registrants must also pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls.
 
This two-week online course covers the following topics:
  • The politics and process of creating a marketing plan
  • How to conduct a market audit
  • Key issues impacting marketing strategy in 2018
  • Market positionsMarket strategies
  • Examples of realistic, quantifiable objectivesHow to develop market actions
Conference call dates: April 9, April 12, April 16 and April 18 | 10:30–11:45 am CT
 
Part 2: Mastering Marketing Communications
Dates: Monday, May 7–Friday, May 25, 2018
This course will cover three modules, with each module including a live, 90 minute call and associated discussions questions/assignments. Registrants must pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls. NEW to this module is a digital media and social media component!
 
This three-week online course will cover the following topics:
  • Integration of marketing research into the strategy development process
  • Fundamentals of brand and service-line communication strategy
  • Fundamentals of effective advertisingFundamentals of media planning and buying
  • Fundamentals of Social MediaFundamentals of Digital Media
Conference Call Dates: May 9, May 16 and May 23 | Noon–1:30 pm CT
 
Part 3: Healthcare Market Research
Dates: Monday, June 4–Friday, June 15, 2018
This course will cover four modules, with each module including a live, 60 minute call and associated discussions questions/assignments. Registrants must also pass a short exam at the end of the course as part of the credential requirements. Recordings will be available for those unable to attend the live calls.
 
This two-week online course will cover the following topics:
  • The purpose of research
  • How to design objectives-based research
  • Data collection methods
  • How to interpret data
  • How to discern good data from bad data
Conference Call Dates: June 5, June 7, June 12 and June 14 | Noon–1:00 pm CT
 
Part 4: Marketing Credential Series Electives
Dates: Monday, April 9–Friday, June 15, 2018
Registrants of the series will have access to watch all eight elective webcasts, but must watch a minimum of three elective webcasts based on their interests, and complete/pass an accompanying quiz. Participants have the entire timeframe of the series (April 9–June 15) to watch and complete three electives from the following:
 
Physician Relations as a Marketing Strategy: Best Practices for Success
Demystifying CRM: Real World Basics for Starting Your CRM Journey
How Much is that Healthcare in the Window? Price as a Marketing Strategy
The 60-Day Content Marketing Makeover
“Remodeling” Your Existing Internal Communications Infrastructure!
Content Creation: A Foundation for Telling Stories and Sharing Experiences
Markitecture—MarComm Technology & Structure
Recognizing Digital Media Fraud and Tracking Your Online Investments
Completion of all discussion board assignments and successfully passing the exam will result in a SHSMD Credential in Healthcare Marketing.

SHSMD U 2018 Online Course | Orientation to Healthcare 2018

Date: Feb 05, 2018 - Mar 09, 2018
Single Registration
Description:

SHSMD U Orientation to Healthcare 2018

The U.S. healthcare delivery system is vast and always changing. Understanding its size, scope, and complexity can help improve the performance of anyone who works in healthcare. In this healthcare 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of healthcare (and its many acronyms), and get an overview on the healthcare landscape. This course is intended for those who may have recently moved into healthcare from an outside industry or may just want an update on the U.S. healthcare system. 

Faculty will present on the following four key areas of the healthcare system, including their key characteristics, challenges, and future impact on healthcare:

  1. Healthcare Consumers
  2. Insurers/Managed Care Organizations
  3. Hospitals and Post-Acute Care Facilities
  4. Physicians

In this month-long course, each week faculty will focus on one of these key areas in healthcare and will present two live webcasts. The first webcast of the week will be focused on providing key content around that specific topic, and the second webcast is intended for informal Q&A and reviewing the discussion board assignment comments.  

Upon completing this course, you will be able to:

  • Describe the major structural elements of the American healthcare system
  • Determine the key drivers of the healthcare system
  • Identify the healthcare system’s major groups and their key characteristics
  • Understand the relationship among the key players in the healthcare system
  • Understand some economic fundamentals of the healthcare system

All live webcasts are recorded and available to access in case you are not able to join the live session. Webcasts will be held on Tuesdays and Thursdays of each week.

SHSMD U On Demand Online Course | Behavioral Health 2017....New and Emerging Trends

Date: Feb 22, 2018 - Dec 31, 2018
Single Registration
Description:
Behavioral Health in 2017: New and Emerging Trends
On Demand  | 24/7 Access
Behavioral Health, encompassing both mental illness and substance abuse, is taking a more prominent seat in the C-Suite as hospitals and health systems respond to increasing community needs. Planning, marketing, and communications leaders are just as affected by these issues as CEOs and CFOs. Learn from a group of seasoned professionals working diligently within this discipline to enhance the knowledge and awareness within their organizations, within the healthcare profession, and within their communities. The importance of behavioral change, financial implications and community relations are key components to gaining support from your stakeholders.
This course will consist of four (4) live webcasts, additional resources (articles, checklists, templates, case studies), and discussion board assignments. Completion of all discussion board assignments will result in a Certificate of Completion.
 
Module 1 |Behavioral Health 101: A Call for Change
Module 2 | Exploring the Landscape of Behavioral Health Reform
Module 3 | Developing Your Behavioral Health Strategy – A Focus on Analytics & Strategic Planning
Module 4 | Case Studies: Innovative Solutions for Creating Ease of Access
In case you are not able to join the live sessions, all webcasts are recorded and available for access (24/7) throughout the duration of the course.
 
Upon completion of this course, you will:
Understand the basis of Behavioral Health
Know how to use personas, segmentation, and analysis to understand different audiences and their needs
Understand your role in positioning Behavioral Health and your behavioral health goals within your organization

AHE February 2018 Certified Surgical Cleaning Technician Train the Trainer

Date: Feb 27, 2018 - Mar 01, 2018
Description: The Certified Surgical Cleaning Technician Train-the-Trainer Workshop is a 3 day program that prepares leaders to train and certify technicians to clean in the operating room and other procedure rooms, including those in amb surg settings.
Single Registration

SHSMD U 2018 Online Course "Designing & Building a User-Centered Web Site"

Date: Mar 05, 2018 - Apr 13, 2018
Single Registration
Description:

SHSMD U 2018 Online Course “Designing & Building a User-Centered Web Site"

Dates: March 5-April 13

Presenters:

Stephen Strong, Director of Digital, Northwestern Medicine

Paul Brienza, Sr Vice President, Interactive Branding, Laughlin/Constable

Case Study by: Andrew Cousin, Director of Marketing and Product Management; Andrew Tofilon, Marketing Segment Manger; Brent Westra, Segment Manager, all from Mayo Medical Laboratories

It’s one of the largest, most complicated, most political, most challenging and, ultimately, most critical projects today’s marketer can tackle: designing and building a user centered web site. In this 6-week course, veterans of a recent, large website launch will share insights from their journey that may help you avoid roadblocks, plan for the unexpected, and ultimately find your way when you set out on a similar course.

 Hear about Northwestern Medicine’s journey to launch – the opportunities and learnings they experienced, the obstacles that challenged success and the valuable “in the trenches” learnings that helped them reach their goal.

 Following several mergers, Northwestern Medicine had grown into a system of 7 hospitals and 100+ locations throughout Chicago and Northern Illinois. But while those mergers enhanced NM’s medical capabilities and expanded patient access to care, they also created a web presence of more than 260 different websites. A new digital strategy was developed to account for every potential digital touchpoint between NM and their physicians, patients and prospects, and a diligent, disciplined process focused on engaging consumers along their healthcare decision journey, leading not just to improved awareness and preference, but also more meaningful and valuable relationships. A thoughtful plan was in place to reach their goal of a new, integrated site. Challenge met and answered, right?

But NM soon learned that navigating a carefully and thoughtfully set course can present unique and unanticipated challenges, any of which had the potential to threaten the project's success. Join Northwestern Medicine and their digital partner, Laughlin Constable to learn about NM’s journey to launch – the opportunities and pitfalls they experienced, the obstacles that threatened success and the valuable “in the trenches” learnings that helped them reach their goal of a new, integrated nm.org.

Presenters from Mayo Medical Laboratories, the global outreach arm of Mayo Clinic's Department of Laboratory Medicine and Pathology, will also share a case study on "Insights", an online hub publication the launched in 2016, to address changing market needs. The hub manages complex information and presents it in a manner that is accessible, meaningful, and actionable to the diverse audiences they serve. They will share their journey, both the successes and mistakes, and provide a template that can be used toward tailored communication change.

 

  • Tuesday, March 6: Session 1 - Getting Started
  • Tuesday, March 13: Session 2 - Creating the Experience
  • Tuesday, March 20: Session 3 - Content that Connects
  • Tuesday, March 27: Session 4 - Development (including measurement)
  • Tuesday, April 10: Session 5 - Post Launch
  • Thursday, April 17: Session 6 – Mayo’s Case Study (date to be confirmed)

 

Paul and Stephen are turning their successful workshop from the 2017 SHSMD Conference into an online course.  Here is what attendees had to say:

“Super knowledgeable presenters! Paul and Stephen were great at explaining digital strategies in a way everyone could understand! I'm excited to take the learnings they shared back to my team. Lots of smart solutions we can implement immediately.”

“Clear outline, lots of data, great!”

“So much valuable information! Thanks for sharing!!”

SHSMD U 2018 Webcast | The Future Role of Healthcare Strategy

Date: Mar 07, 2018 - Mar 07, 2018
Single Registration
Description:

The Future Role of Healthcare Strategy

The Future Role of Healthcare Strategy

Wednesday, March 7, 2018 | Noon–1:00 pm Central
Access information will be e-mailed to registrants prior to the webcast.


Healthcare continues to undergo radical transformation. Whether it’s the financial agenda, advances in biotechnology or shifts in consumer expectations, strategic leaders and strategists of all kinds are anticipating, preparing and creating the future of healthcare. As a key resource to the successful implementation of strategy for your organization, learn more about how your role is changing.  

This webcast will outline key concepts in SHSMD’s newly updated Bridging Worlds report, featuring fresh perspectives on the future role of the healthcare strategist. Through stories and case examples, strategic implications and opportunities for healthcare strategists will be illustrated, and key skills and attributes required for success will be shared.  Since the first release of Bridging Worlds in 2014, the report has received wide acclaim and served as the genesis for SHSMD ADVANCE™, a comprehensive resource for professional development.  

“This latest edition of Bridging Worlds, and the roadmap it provides, is a valuable tool for any healthcare strategic leader serving as a change agent or leading innovative organizational transformation.” – Donna Teach | Chair, 2017 SHSMD Bridging Worlds Committee  
 
By participating in this webcast, participants will be able to:

  • Identify and understand five key implications of healthcare’s evolution to the role of strategy leaders
  • Outline actions that strategists must take to respond to the implications
  • Examine and describe competencies critical to the success of healthcare strategists and their teams
  • Envision a different future for their healthcare strategy team

Volunteer Partnership With Community College Nursing Program

Date: Mar 07, 2018 - Mar 07, 2018
Single Registration

AHRMM Webinar: Shared Risk Contracting: Provider and Supplier Perspectives

Date: Mar 14, 2018 - Mar 14, 2018
Single Registration
Description:
Many organizations track the performance of at least some of their products or services with vendor scorecards and regular benchmarking. More recently, we are hearing about risk sharing models that align the economics of the agreement to product or service performance and outcomes. In this webinar, we’ll learn about this relatively new concept in healthcare and how sharing responsibility can enhance both parties’ performance levels and improve patient outcomes through mutual investment.
 
Learning Objectives: 
  • Explain the key elements of risk sharing and value-based contracting
  • Discuss how risk sharing and value-based contracts can assist in achieving the Triple Aim and CQO 
  • Describe the types of terms and conditions that may be included in a value-based contract 
CQO Tie-In: 
Sharing the risk of product or service performance through value-based contracting exists along a continuum from guarantees based on some level of performance, to sophisticated clinical outcome-based shared value capture. Cost savings is only part of the Cost Quality and Outcomes (CQO) movement.
 
Presenters: 
  • Michael Neely, Principal and CEO, Perimeter Solutions Group, LLC
  • Lara Latham, Vice President, Healthcare Systems, Stryker
  • Terry Carney, Vice President, Supply Chain Management, Lifebridge Health
 

ASHRM Webinar: Minimizing Patient Safety Risks related to Living Wills and POLST

Date: Mar 14, 2018 - Mar 14, 2018
Description: 11:00 a.m. PT; 12:00 p.m. MT; 1:00 p.m. CT; 2:00 p.m. ET; 60 minutes
Single Registration
To pay by check or purchase order, click here to download the order form.

Volunteers Promoting Patient Experience Through Advisory Committees

Date: Mar 14, 2018 - Mar 14, 2018
Single Registration

SHSMD U 2018 Sponsored Webcast | Go Beyond the Acquisition: How to Leverage Journey Maps for Smarter Patient Retention

Date: Mar 15, 2018 - Mar 15, 2018
Single Registration
Description:
Our jobs as marketers aren’t done when a consumer becomes a patient. In order to best facilitate deeply personalized experiences across the entire care continuum, marketing needs to fully understand the patient journey – including
interactions occurring in clinical and non-clinical spaces. Patient journey mapping exercises support marketing as an investment center (and not cost center) through the identification of opportunities for improved operational effectiveness, such as providing reminders and best practices pre-clinical encounter, guiding patients through recovery with prescribed post-care follow-ups, and ongoing preventative nurturing and cross-selling.
 
Attendees of this webinar will learn best practices for mapping the patient journey, overlaying effective communication streams, and documenting and delivering programmatic recommendations.
Register now to learn how to:
  • Identify and quickly address gaps in the patient journey
  • Develop multichannel campaigns to acquire and retain patients
  • Create targeted, tracked content strategies that engage patients
  • Build lifelong patients through strategic programs
  • Deliver experiences that generate revenue and improve profitable growth
  • Measure the success from achieving the perfect customer experience

AHE March 2018 CHEST Train the Trainer

Date: Mar 27, 2018 - Mar 29, 2018
Description: March 27, 28, 29, 2018 Baycare Health 2985 Drew Street First Floor, Classroom 8 Clearwater, Florida
Single Registration

AHRMM Webinar: Advancing Partnership Relationships: Driving CQO Shared Value

Date: Mar 27, 2018 - Mar 27, 2018
Single Registration
Description:
This session will take a deeper look at industries that have evolved successful and deeper supplier relationships to advance shared value among a network of suppliers. We will examine the Honda\Toyota experience of working among their suppliers, key tools of collaboration including barriers and partnership takeaways based on current provider supplier relationships. We will then introduce how Advocate Health Care has defined supplier segmentation and key set of behavior expectations that are associated. Specific examples of suppliers that fall into these segments will be provided that will illustrate how partnership value and behaviors are being exhibited today in driving better CQO utility. An operating model as to how an integrated provider-supplier relationship is working today within Advocate Health Care will be shared as one vehicle in advancing the agreed upon critical work among a supplier and provider. Finally, a review of the key operating principles that should guide these supplier-provider relationships will be discussed as well as key lessons learned thus far in advancing these relationships. 
 
Learning Objectives:
  • Explain the supplier segmentation model and definitions
  • Discuss the roles and responsibilities of the supplier-provider operating model
  • Apply the partnership principles and lessons learned in your own organization
CQO Tie-in: 
CQO effectiveness can be increased by creating a supplier value network, using collaboration operating models, principles and key lessons learned.
 
Presenter:
  • Tom Lubotsky, Chief Supply Chain Officer, Advocate Health Care 
 

ASHHRA Webinar: Minority Representation in Leadership & Governance: Why It’s Important

Date: Mar 27, 2018 - Mar 28, 2018
Description: Data shows that the minority population is steadily increasing. In 2010 minorities represented 35% of the population; that number is expected to rise to 54% by 2050. This trend will undoubtedly impact the health care workforce. An increase of diversity in leadership and governance should be reflective of the communities and patient populations it will serve.
Single Registration

SHSMD U 2018 Webcast | Gearing Up for Population Health: Marketing for Change

Date: Mar 29, 2018 - Mar 29, 2018
Single Registration
Description:
Gearing Up for Population Health: Marketing for Change
Thursday, March 29, 2018
Noon-1pm Central (1-2pm Eastern)
 
Helping patients, employees, and community members adopt healthier behaviors is a cornerstone of population health. Healthcare marketers and communicators are ideally suited to drive this type of change. After all, every
successful marketing or communication campaign involves changing the way someone thinks, feels, or behaves. Join us on this webinar, and invite your team, as Susan Dubuque covers the highlights of her new publication “Gearing Up for Population Health: Marketing for Change,” and offers effective strategies to help us transition to population health and improve the health status of those we serve.

Susan will discuss the science and theory behind behavioral change by applying data and expert insights from the field.  She will also provide a template for formulating your own population health plan, or improving your current one, by mapping out population health improvement tactics that are both consistent with healthcare systems’ mission statements and aligned with organizations’ goals.  Additionally, she will help you uncover the skills and knowledge already present in you, your department, and your organization that can be applied to your population health plan.
 
After watching this webinar, you will be able to:
1)Understand two behavioral health change theory models.
2)Formulate a population health plan.
3)Identify existing skills in that can be applied to a population health plan.

AHE April 2018 Strategic Leadership Series' Value-based Product Evaluation and Implementation

Date: Apr 04, 2018 - Apr 05, 2018
Description: San Antonio Marriott Rivercenter 101 Bowie Street San Antonio, TX 78205
Single Registration

Best Practices in Successful Training Volunteer Mentors

Date: Apr 04, 2018 - Apr 04, 2018
Single Registration

AONE Foundation Auction/ Soiree Planning

Date: Apr 09, 2018 - Apr 23, 2018
Description: AONE Foundation Auction/ Soiree Planning
Single Registration

Patient Experience: Improving Volunteer Retention & Patient Care Delivery

Date: Apr 11, 2018 - Apr 11, 2018
Single Registration

AHE May 2018 Certified Surgical Cleaning Technician Train the Trainer

Date: May 08, 2018 - May 10, 2018
Description: The Certified Surgical Cleaning Technician Train-the-Trainer Workshop is a 2 ½ day program that prepares leaders to train and certify technicians to clean in the operating room and other procedure rooms, including those in amb surg settings.
Single Registration

AONE NMI - Fort Worth, TX - May 22-24, 2018

Date: May 22, 2018 - May 24, 2018
Description: AONE Nurse Manager Institute, a 3-day interactive education program designed for nurse managers.
Single Registration

Why & How to Recruit Millennials & Gen Z?

Date: May 23, 2018 - May 23, 2018
Single Registration

Auxiliary Fundraising 101

Date: Jun 13, 2018 - Jun 13, 2018
Single Registration

AHE June 2018 CHEST Train the Trainer

Date: Jun 26, 2018 - Jun 28, 2018
Description: June 26, 27 and 28, 2018 American Hospital Association 155 North Wacker Drive 4th Floor Chicago, Illinois 60606 Please note: Each individual must be registered under their own AHE account. Transferring registrations between individuals or to another session will incur a $300 transfer fee. Please visit our CHEST site for the paper form to register your group.
Single Registration

AONE ENLI - Philadelphia - June 27-29, 2018

Date: Jun 27, 2018 - Jun 29, 2018
Description: This leadership development program focuses on personal skills and behaviors to be an effective leader in shared governance.
Single Registration

Compassionate Care with Tails: Creating or Reviving an Animal Program

Date: Jul 25, 2018 - Jul 25, 2018
Single Registration

Thrift Shop: Turning to Population Health

Date: Aug 15, 2018 - Aug 15, 2018
Single Registration

AONE Finance and Business Skills for Nurse Managers - August 2018

Date: Aug 24, 2018 - Aug 24, 2018
Description: Strong financial skills are necessary to be an effective leader in today’s health care environment. The Finance and Business Skills for Nurse Managers program better equips nurse managers and other leaders for nursing finance management.
Single Registration

AONE Certificate Program in Health Care Finance for Nurse Executives - September 2018

Date: Sep 24, 2018 - Sep 25, 2018
Description: When hospitals are struggling to maintain their margins in the face of rising costs, decreased payment and increased expectations for quality care outcomes, every health care clinical leader has increased accountability for bottom line results. AONE, in partnership with the Healthcare Financial Management Association (HFMA) offers this program to equip nurse executives for these challenges.
Single Registration

AHE October 2018 CHEST Train the Trainer

Date: Oct 23, 2018 - Oct 25, 2018
Description: October 23, 24, 25, 2018 Pomona Valley Hospital Medical Center 1798 North Garey Avenue Pomona, California Please note: Each individual must be registered under their own AHE account. Transferring registrations between individuals or to another session will incur a $300 transfer fee. Please visit our CHEST site for the paper form to register your group.
Single Registration

AONE NMI - Chicago, IL - October 24-26, 2018

Date: Oct 24, 2018 - Oct 26, 2018
Description: AONE Nurse Manager Institute, a 3-day interactive education program designed for nurse managers.
Single Registration

Discharge with Dignity: How the Thrift Shop can Make a Difference

Date: Oct 24, 2018 - Oct 24, 2018
Single Registration

AHE November 2018 Certified Surgical Cleaning Technician (CSCT) T3

Date: Nov 14, 2018 - Nov 16, 2018
Description: The Certified Surgical Cleaning Technician Train-the-Trainer Workshop is a 2 ½ day program that prepares leaders to train and certify technicians to clean in the operating room and other procedure rooms, including those in amb surg settings
Single Registration

AONE ENLI - Chicago - November 14-16, 2018

Date: Nov 14, 2018 - Nov 16, 2018
Description: This leadership development program focuses on personal skills and behaviors to be an effective leader in shared governance.
Single Registration