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By the Numbers: Benchmarking Study on Healthcare Marketing/Communications (5th edition)

Product Code: 136435
Author: SHSMD

Member: $145.00
Non-Member: $195.00
qty:

Description


The all-new fifth edition of SHSMD’s exclusive benchmarking report answers questions most frequently asked about marketing/communications and advertising/media budgets and the structure, responsibilities, and staffing levels of healthcare marketing/communications departments.

By the Numbers, 5th edition, features:
  • Updated data on trends in organizational publications, call centers, the use of electronic media, market research, the use of consultants and outside agencies, and much more
  • New data on physician marketing initiatives and reporting structure
  • 46 exhibits displaying data, broken down by organization type, bed size, and academic medical center status
  • Appendixes highlighting creative marketing initiatives and sample organizational charts
By the Numbers provides a snapshot of today’s healthcare marketing/communications environment, which organizations can use to assess their own operations, understand how their peer departments function, and identify opportunities to enhance their marketing and communications functions.

(This edition of By the Numbers is sponsored by Evariant.)
 
Call 800.242.2626 to order by phone. Mail/fax orders also accepted.


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