Description

This hands-on workbook offers a wealth of practical information that will help you create a successful marketing plan, whatever the size or degree of complexity of your organization. Learn how to perform a market audit and use the results to determine a market position, formulate market strategies, develop quantifiable marketing objectives, and create a marketing plan. A combination of practical and strategic advice, this book features worksheets and examples to illustrate the process step by step, while the concise narrative helps marketers sort through the strategic factors that are unique to their organization.

Call 800.242.2626 to order by phone. Mail/fax orders also accepted.