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AHA Online Store
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 By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (4th edition)
Product Code: 136434
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Description
THIRD EDITION SOLD OUT! The fourth edition will be available in early 2012. Preorder your copy today!
This exclusive benchmarking report answers the questions SHSMD members most frequently ask about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures. It also includes information on the impact and return on investment (ROI) of marketing initiatives and online and social media initiatives.
Numerous figures and tables illustrate the data and break it down by bed size and academic medical center status to give you the specifics you need. Based on a 2010 study of hospitals and health systems throughout the country, By the Numbers is an invaluable reference for anyone who is looking for comparative budgeting and operational data.
Call 800.242.2626 to order by phone. Mail/fax orders also accepted.
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Similar Products | Healthcare Marketing Plans That Work | A hands-on workbook with practical, how to information to help you create a successful marketing plan, whatever your organization’s size or complexity. Worksheets and examples illustrate the process step by step.
member: $35.00
non-member: $50.00
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